Aston Villa sign ‘UK£20m-a-year’ Visit Rwanda shirt sponsorship despite sportswashing concerns

  • Sponsorship & Marketing

Seattle Seahawks sold for NFL record ‘US$9.61bn’ as US franchise valuations soar

  • Finance & Investment

Versant buys Full Swing for US$530m to build out digital golf business

  • Finance & Investment

NRL seals US$3.7bn media rights deals with Foxtel, Nine and Sky NZ

  • Broadcast & OTT

TSC launches EventAIQ, an AI-enabled self-service for event impact

  • Technology

Sky confirms UK£1.6bn ITV takeover

  • Broadcast & OTT

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E1 announces Sports.com Predict as official prediction partner | Yahoo Finance
DAZN to broadcast MotoGP in Spain until 2030, Portugal until 2031 | MotoGP
From Hungary to home plate: How smarter ticket pricing unlocks double-digit growth for minor league and niche sports properties
US SailGP team appoints Pete Gunovsky as commercial director | USA SailGP Team
New camera guidelines for female athletics coverage | BBC
Foxtel ups prices 10 days after announcing record NRL deal | The Sydney Morning Herald ($)
Cooley named official legal services provider of LA28 Olympic and Paralympic Games | LA28
Tancredi Vitale appointed vice president of Gucci Racing | Fashion Network
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Agency Spotlight

GSE Worldwide hosts sold-out Laser Wolf during Championship week in Southampton

The exclusive evening featured Chef Michael Solomonov, US Ryder Cup captain Jim Furyk and broadcaster Scott Jennings.
  • Spotlight

StreamAMG to power Shrewsbury Town FC’s streaming service

Partnership marks a significant step in enhancing the club’s digital offering and fan experience.
  • Spotlight

F1 announces ticketing platform Fever as new official supplier

Formula One has announced that Fever, a leading global live-entertainment technology platform, will join the sport in a long-term global strategic partnership as its official supplier for races in 2027 and beyond.
  • Spotlight
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“There will be a premium”: Canada’s CSME poised to raise sponsorship floor after World Cup

  • Sponsorship & Marketing

ITV ‘agrees’ 2027 Rugby World Cup rights deal

  • Broadcast & OTT

Fox uses World Cup to push IndyCar ratings to 15-year high

  • Broadcast & OTT

Wimbledon and BBC extend to 2033 and agree to refresh coverage

  • Broadcast & OTT
Little Dot Sport appointed to lead Goodwood’s year-round motorsport social media and commercial growth strategy
What the World Cup prediction-market boom tells us about the future of fan engagement
Netflix, Roblox and Football Manager: World Cup 2026 reveals the benefits and limitations of Fifa’s post-EA video game strategy
The business of the Tour de France: The curious commercialism of a national obsession and global spectacle
“There will be a premium”: Canada’s CSME poised to raise sponsorship floor after World Cup
ITV ‘agrees’ 2027 Rugby World Cup rights deal
The business of 26.2 miles: Inside marathon running’s commercial boom
What does Comcast split mean for NBC, Sky and sports broadcasting in the UK and US?
30 years of Opta: How a marketing exercise became the foundation of soccer’s AI future
Fox uses World Cup to push IndyCar ratings to 15-year high
GSE Worldwide hosts sold-out Laser Wolf during Championship week in Southampton
StreamAMG to power Shrewsbury Town FC’s streaming service
The business of Wimbledon: Careful modernisation of tennis tradition protects a unique commercial model
F1 announces ticketing platform Fever as new official supplier
Qatar Airways ‘pauses’ UK£80m rugby Nations Championship title sponsorship
Wimbledon and BBC extend to 2033 and agree to refresh coverage
PGA Tour approves two-tier competition revamp
Too many sports sponsorships are operating in a silo – here’s how to fix it
Why more training alone won’t advance women leaders
‘The most valuable real estate’: How the 2026 World Cup became a springboard for AI innovation
Apple streams Austrian GP for free in bid to expand US F1 audience
Trunk launches PartnerAmp to help brands and rights holders make sports partnerships work harder
‘It’s bigger than the world marathons combined’: How Hyrox is turning fitness into the world’s next mass participation sport
‘We relied on benevolent individuals’: Inside Prem Rugby’s plan to turn financial crisis into investment opportunity
Fox eyes streaming reach, advertising and aggregation with US$22bn Roku swoop
The participation premium: Why investors are backing specialist brands for sportswear’s next growth story
2026 Fifa World Cup opener delivers US ratings record as Fox ‘escapes’ punishment for airing ads instead of action
How athletes are redefining modern sports fandom on TikTok
Real Madrid and Emirates sign European record ‘€100 million’ sponsorship extension
The biggest sports production in history: How Fifa World Cup 2026 broadcasters will deliver the most complex tournament of all time
Fifa signs up Kraken as World Cup 2026 crypto partner as late sponsor push continues
Building the next Monaco: F1 signals intent to make Las Vegas its marquee race with extension until 2037
The rise of the athlete-creator: why more sports stars are building their own YouTube channels
Why the biggest World Cup ever could be the hardest for sponsors to get right
Record attendances, mainstream exposure and lasting legacy: How the 2026 ICC T20 Women’s World Cup will take English women’s cricket to the next level
Fifa World Cup 2026 digital push continues with Fifa+ DAZN launch and Netflix video game
Breaking down the business of the US$13bn 2026 Fifa World Cup
Premier League clubs warned about crypto sponsorship deals as betting ban comes into effect
Champions League final records 7m UK viewers and ‘3.7m’ illegal streams
Beyond the Games window: How Europe’s NOCs are rewriting the sponsorship playbook ahead of Istanbul 2027
India’s Zee strike last-minute ‘US$40m’ 2026 World Cup broadcast deal
What influencer-led rights deals are telling us about the future of sports broadcasting
How Pro Kabaddi League Season 12 turned every match moment into 936 million video views
The paralysis tax: How legacy brands are gifting market share to disruptors in sport
CFL goes global with record ‘CAN$500m’ DAZN and Bell Media broadcast deals
Women’s Super League strikes ‘record’ CBS US rights deal until 2030
GSE Worldwide to host exclusive Laser Wolf pop-up during championship week at Shinnecock Hills
Alpine lands ‘US$150m’ Gucci title sponsorship from 2027 F1 season
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