Exclusive Content

SportsPro’s final Deals Debrief of 2025 wraps up with a look at the most eye-catching deals across the sports sector between September and November.
SportsPro presents everything you need to know about Bruin Capital, including the company’s investment thesis, key personnel and transaction history.
Tottenham Hotspur’s new home has firmly established itself as a genuine multi-use venue, unlocking significant commercial growth for the Premier League side.

What's Next

As investors and private equity firms continue to play a transformative role across sports teams, leagues, and platforms worldwide, the demand for meaningful connections, actionable insights, and high-impact deal-making has never been greater. The SportsPro Investment Summit will once again gather hundreds of industry leaders, investors, and key stakeholders - uniting the decision-makers shaping the
Designed for a curated audience, this bespoke gathering will cut through the noise to deliver practical insight on the strategies to succeed in sports media – driving ROI, unlocking new revenue streams, and future-proofing your business – through short, case-led sessions and meaningful dialogue.
Join us for the third edition of SportsPro AI - bigger, bolder, and laser-focused on turning AI ambition into action. In 2026, we will build on the momentum to go deeper into how AI is transforming performance, fan experiences, and the business of sport. This is where the innovators shaping the future of intelligent sport

Agency Spotlight

From creators and fan experiences to sponsorship, participation and media consumption, industry leaders share the trends reshaping how fans connect with football's biggest stage.
The surge in prediction markets during the World Cup points to a broader shift in fan behaviour, with rights holders increasingly challenged to turn passive audiences into active participants through prediction, gamification and first-party digital experiences.
Marathon running has become one of sport's most valuable assets. Hans-Peter Zurbruegg, senior vice president of Active Lifestyle at Infront discusses how cities, sponsors and organisers are trying to sustain the boom.