Versant buys Full Swing for US$530m to build out digital golf business

  • Finance & Investment

TSC launches EventAIQ, an AI-enabled self-service for event impact

  • Technology

Arsenal tap Meta for global WhatsApp and Facebook partnership

  • Sponsorship & Marketing

Bryson DeChambeau leads ‘eight-figure’ SportsBox AI acquisition

  • Technology

Whoop raises US$575m as Ronaldo, LeBron and McIlroy increase commitment

  • Technology

The Masters taps IBM’s agentic AI to let fans search 50 years of video

  • Technology

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E1 announces Sports.com Predict as official prediction partner | Yahoo Finance
DAZN to broadcast MotoGP in Spain until 2030, Portugal until 2031 | MotoGP
From Hungary to home plate: How smarter ticket pricing unlocks double-digit growth for minor league and niche sports properties
US SailGP team appoints Pete Gunovsky as commercial director | USA SailGP Team
New camera guidelines for female athletics coverage | BBC
Foxtel ups prices 10 days after announcing record NRL deal | The Sydney Morning Herald ($)
Cooley named official legal services provider of LA28 Olympic and Paralympic Games | LA28
Tancredi Vitale appointed vice president of Gucci Racing | Fashion Network
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Agency Spotlight

GSE Worldwide hosts sold-out Laser Wolf during Championship week in Southampton

The exclusive evening featured Chef Michael Solomonov, US Ryder Cup captain Jim Furyk and broadcaster Scott Jennings.
  • Spotlight

StreamAMG to power Shrewsbury Town FC’s streaming service

Partnership marks a significant step in enhancing the club’s digital offering and fan experience.
  • Spotlight

F1 announces ticketing platform Fever as new official supplier

Formula One has announced that Fever, a leading global live-entertainment technology platform, will join the sport in a long-term global strategic partnership as its official supplier for races in 2027 and beyond.
  • Spotlight
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Meta closes Horizon Worlds VR as metaverse vision shifts

  • Technology
Peloton cuts costs, reduces workforce and appoints new CEO

Peloton expands into gyms with first commercial connected fitness product line

  • Technology

Chelsea sign IFS shirt deal until end of 2025/26 season

  • Sponsorship & Marketing

2K adds college basketball to NBA 2K video game series for the first time

  • Sponsorship & Marketing
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Stafford
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Arsenal tap Meta for global WhatsApp and Facebook partnership
Bryson DeChambeau leads ‘eight-figure’ SportsBox AI acquisition
DFL CEO Steffen Merkel talks AI, Bundesliga media rights and Harry Kane impact
Premier League opposes UK plans for AI copyright exemptions
Whoop raises US$575m as Ronaldo, LeBron and McIlroy increase commitment
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IPL signs ‘US$28.5m’ AI search deal with Google Gemini
The Masters taps IBM’s agentic AI to let fans search 50 years of video
Meta closes Horizon Worlds VR as metaverse vision shifts
Peloton cuts costs, reduces workforce and appoints new CEO
Peloton expands into gyms with first commercial connected fitness product line
What it takes to deliver a Winter Olympics across 22,000 square kilometres
Decentralising the Olympics: Why Milan-Cortina’s technological blueprint could futureproof the Games
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‘The walled garden era is over’: How open distribution is reshaping sports ticketing
Chelsea sign IFS shirt deal until end of 2025/26 season
2K adds college basketball to NBA 2K video game series for the first time
Sports industry AI adoption rises to 82% amid tangible financial and sporting results
SportsPro and Greenfly partner to celebrate and showcase the value of short-form content
Milan-Cortina 2026: How Winter Olympics embraced AI to fend off cyber attacks
PIF-backed Humain launches sports AI division
ICC taps Google for AI-powered T20 World Cup experiences
Genius Sports makes US$1.2bn swoop for Legend’s sports betting tech platform
WSC Sports acquires Partnerbrite to add sponsorship tools to AI video platform
Six sports tech predictions for 2026
Tennis stars ordered to remove wearable devices at Australian Open
Google Cloud brings more AI tech to Formula E in major expansion
TikTok agrees deal to sell US business to Trump-backed investment group
NBA admits five new sports tech startups into Launchpad incubator
Mercedes F1 sign ‘US$60m-a-year’ Microsoft partnership to drive AI usage
How the 2025 Islamic Solidarity Games delivered a new blueprint for multi-sport storytelling
UFC taps Meta for Apex venue naming rights
Sport England suspends X account for ‘hostility to women and girls’
Gen AI assistant and 3D player avatars among 2026 World Cup tech innovations
Trophée des Champions gets AI translated commentary in European first
Exclusive: Wimbledon and IBM extend AI and cloud tech partnership
Fifa and Netflix to launch soccer video game ahead of 2026 World Cup
N3XT Sports launches The Fan-Data Feedback Loop
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2025 in review: 25 stories that shaped the sporting year
Sportz Interactive teams up with Eurovision Sport and NAGRAVISION to transform automated content creation at scale
Conmebol and Atos strike Copa Libertadores digital tech partnership
Fifa and Globant to build new mobile app for 2026 World Cup
How Sportz Interactive’s Playground is redefining sports video with AI
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