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The Premier League’s front-of-shirt betting ban has left nine clubs still needing a new sponsor for next season.
LIV’s arrival initiated a golfing civil war, but reports suggest the end might be nigh for the breakaway circuit, despite insisting business as usual.
ESPN's Brian Marshall explains how AI and tech reliability are enabling the broadcaster to create tailored experiences for fans.

What's Next

As investors and private equity firms continue to play a transformative role across sports teams, leagues, and platforms worldwide, the demand for meaningful connections, actionable insights, and high-impact deal-making has never been greater. The SportsPro Investment Summit will once again gather hundreds of industry leaders, investors, and key stakeholders - uniting the decision-makers shaping the
Designed for a curated audience, this bespoke gathering will cut through the noise to deliver practical insight on the strategies to succeed in sports media – driving ROI, unlocking new revenue streams, and future-proofing your business – through short, case-led sessions and meaningful dialogue.
Join us for the third edition of SportsPro AI - bigger, bolder, and laser-focused on turning AI ambition into action. In 2026, we will build on the momentum to go deeper into how AI is transforming performance, fan experiences, and the business of sport. This is where the innovators shaping the future of intelligent sport

Agency Spotlight

New offer combines 12 months of research with a free Partnership Health Score designed to help teams identify where partnerships are underpowered and where stronger thinking could unlock better results.
Partnership marks a significant step in enhancing the club’s digital offering and fan experience.
The exclusive evening featured Chef Michael Solomonov, US Ryder Cup captain Jim Furyk and broadcaster Scott Jennings.