Goodwood Revival. Ph. by Jayson Fong
Social media agency, multi-platform production company and digital media network, Little Dot Studios (an All3Media company), has been appointed to expand the digital and social media footprint of Goodwood under its sports-specialist label, Little Dot Sport. The contract will see Little Dot Sport deliver comprehensive year-round social media management services across major platforms, including YouTube, Facebook, Instagram, X and TikTok. The agency’s remit spans end-to-end delivery, including overarching strategy, publishing, content creation, monetisation and advanced audience insights.
The partnership comes at a significant moment of growth for Goodwood, the renowned West Sussex estate which hosts some of the world’s most celebrated motorsport and cultural events. Working closely with the Goodwood team, Little Dot Sport will focus on growing audiences, deepening engagement and creating new commercial opportunities across flagship brands including Festival of Speed presented by Mastercard, Goodwood Revival presented by Dunlop, Goodwoof and Members’ Meeting presented by Audrain Motorsport.
Following a competitive public tender process earlier this year, Little Dot Sport was selected to develop a data-led social strategy designed to deepen audience engagement and attract new fans. Bringing together specialist expertise across sport, motorsport and entertainment with industry-leading YouTube capabilities, Little Dot Sport will create platform-specific, social-first content informed by audience insights to support Goodwood’s wider brand and commercial objectives.
The Little Dot Sport team has already begun developing creative plans and audience strategies ahead of Festival of Speed, which takes place Thursday 9 – Sunday 12 July.
Hannah Corkish, Director of Group Marketing & PR at Goodwood, said: “At its heart, Goodwood has always been about creating moments that people genuinely care about and want to be part of. As we continue to grow our audience beyond our events, it’s important that we do so in a way that feels authentic to who we are, while capturing that same magic year-round across our digital channels. Little Dot Sport’s expertise will help us bring the energy, storytelling and heritage of Goodwood to life for both existing fans and new global audiences in more dynamic and compelling ways. We’re excited to work together to deepen those connections and unlock the full commercial potential across every platform.”
Robbie Spargo, Managing Director of Little Dot Sport, said: “Goodwood sits at the heart of British motorsport’s cultural heritage, delivering world-class content, events and entertainment. The opportunity to shape how this iconic institution shows up year-round across digital platforms is a dream brief for Little Dot Sport. We’re incredibly proud to have been selected through a competitive process and look forward to combining data-led strategy, audience insight and creative storytelling to help Goodwood continue expanding its digital presence and engaging new generations of fans.”
The partnership reflects the growing role social media and digital content play in helping premium event brands build year-round relationships with audiences, extending engagement beyond live events while creating new opportunities for growth and monetisation.
About Goodwood:
Goodwood Estate is England’s greatest sporting estate set in 11,000 acres of beautiful West Sussex countryside. Seat of the Dukes of Richmond since 1697, it is renowned for creating exceptional experiences and world-class sporting events, hosting some of the most anticipated occasions in the British social calendar: Festival of Speed presented by Mastercard, Qatar Goodwood Festival presented by Visit Qatar, Goodwood Revival presented by Dunlop and Goodwoof.
Alongside Goodwood’s rich history sits an estate-wide culture of protecting and promoting sustainability, creativity, and the environment. The diverse portfolio of businesses includes one of the largest lowland organic farms in Europe; a famous Battle of Britain airfield and aerodrome; a racecourse; a historic motor circuit; two golf courses and a short game area and short course; one of the oldest cricket grounds in the country; The Kennels members’ clubhouse; ten-bedroom luxury retreat, Hound Lodge; self-catering holiday cottages; The Goodwood Hotel and Goodwood Health & Wellbeing, which includes the Health Club and Gut Health Programmes; the Goodwood Education Centre; the award-winning sustainable restaurant Farmer, Butcher, Chef and, of course, Goodwood House.
About Little Dot Sport:
Launched in 2022, Little Dot Sport is the specialist sport label of global multi-platform production company, social media agency, and digital media network Little Dot Studios. It is dedicated to helping sports brands unlock the full potential of every sporting moment through digital content creation, distribution, and monetisation.
Winners of Sport Industry’s ‘Specialist Agency of the Year’ 2024, Little Dot Sport has long-standing relationships with the Barclays Women’s Super League and the ECB. Other partners include: Team GB, West Indies Cricket, Serie A, West Ham United, PFL and the America’s Cup.
Little Dot Sport works alongside WING, the specialist sport and branded content production agency acquired by Little Dot Studios in 2020. WING past clients include Santander, City Football Group, HUGO BOSS, McLaren, Jaguar Land Rover and the IOC. This enables Little Dot Sport to holistically cover digital content strategy and insights, social media management, content production, paid media, monetisation and digital sponsorship delivery.
About Little Dot Studios:
Little Dot Studios is a social media agency, digital media network and multi-platform production company. As the world’s leading YouTube specialist, it partners with top entertainment, sports, and consumer brands to deliver strategy, audience growth, content production, monetisation, and digital rights management.
Its multi-format production studio creates everything from premium TV and film to award-winning podcasts, live streams, and short-form social content that build communities and drive performance. Through its owned network, Little Dot Channels, the company operates 135+ social channels and seven FAST brands streaming across 130+ channels, reaching over 125 million unique viewers monthly and offering one of the largest premium ad inventories across YouTube and CTV.
Little Dot Studios also includes specialist sports agency WING and owns broadcaster Dan Snow’s History Hit network. A certified B Corp™ and verified carbon neutral since launch, it is committed to reaching net zero by 2030. Founded in 2013, Little Dot Studios has offices in the UK, US, Germany, and ANZ, and is part of All3Media.