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Thought Leadership

What the World Cup is showing the industry about the future of sport

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What the World Cup prediction-market boom tells us about the future of fan engagement

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The business of 26.2 miles: Inside marathon running’s commercial boom

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Latest Announcements

Latest news from the sports agency world
TSC launches EventAIQ, an AI-enabled self-service for event impact
What the World Cup is showing the industry about the future of sport
What the World Cup prediction-market boom tells us about the future of fan engagement
The business of 26.2 miles: Inside marathon running’s commercial boom
GSE Worldwide hosts sold-out Laser Wolf during Championship week in Southampton
StreamAMG to power Shrewsbury Town FC’s streaming service
F1 announces ticketing platform Fever as new official supplier
Too many sports sponsorships are operating in a silo – here’s how to fix it
Trunk launches PartnerAmp to help brands and rights holders make sports partnerships work harder
Real Madrid and Emirates sign European record ‘€100 million’ sponsorship extension
Beyond the Games window: How Europe’s NOCs are rewriting the sponsorship playbook ahead of Istanbul 2027
How Pro Kabaddi League Season 12 turned every match moment into 936 million video views
GSE Worldwide to host exclusive Laser Wolf pop-up during championship week at Shinnecock Hills
SI enables six IPL franchises to build 10 million first party fan profiles redefining the commercial value of owned fan data in professional sport
SportsPro NEW ERA programme grows again as 2026 cohort unveiled
From visibility to participation: Rethinking brand activation in sports
Viagogo appoints Matthew Stallknecht as director of motorsports partnerships to drive category expansion
Brave Bison partners with iVisit Boxing to transform global boxing distribution via YouTube
IIHF introduces fantasy gaming experience for World Championships
NBA Europe: Between hype and reality

Beyond the Games window: How Europe’s NOCs are rewriting the sponsorship playbook ahead of Istanbul 2027

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From visibility to participation: Rethinking brand activation in sports

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NBA Europe: Between hype and reality

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Case Studies

How Infront and Badminton World Federation built a sport that never goes quiet

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How Yellow Panther built and evolved Premier Padel’s global digital ecosystem

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How Qatar 2022 became a data-driven ticketing success

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How Just Eat activated a global Uefa sponsorship through a social-first content series

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How KFC worked with Wingmen to build a branded content series with longevity

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How the Fifa World Cup became a performance marketing engine

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How Budweiser earned its place in women’s football culture

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Announcements

GSE Worldwide hosts sold-out Laser Wolf during Championship week in Southampton

  • Spotlight

StreamAMG to power Shrewsbury Town FC’s streaming service

  • Spotlight

F1 announces ticketing platform Fever as new official supplier

  • Spotlight

Trunk launches PartnerAmp to help brands and rights holders make sports partnerships work harder

  • Spotlight

GSE Worldwide to host exclusive Laser Wolf pop-up during championship week at Shinnecock Hills

  • Spotlight
View More

More Content

What the World Cup is showing the industry about the future of sport
What the World Cup prediction-market boom tells us about the future of fan engagement
The business of 26.2 miles: Inside marathon running’s commercial boom
GSE Worldwide hosts sold-out Laser Wolf during Championship week in Southampton
StreamAMG to power Shrewsbury Town FC’s streaming service
F1 announces ticketing platform Fever as new official supplier
Too many sports sponsorships are operating in a silo – here’s how to fix it
Trunk launches PartnerAmp to help brands and rights holders make sports partnerships work harder
Beyond the Games window: How Europe’s NOCs are rewriting the sponsorship playbook ahead of Istanbul 2027
How Pro Kabaddi League Season 12 turned every match moment into 936 million video views
GSE Worldwide to host exclusive Laser Wolf pop-up during championship week at Shinnecock Hills
SI enables six IPL franchises to build 10 million first party fan profiles redefining the commercial value of owned fan data in professional sport
From visibility to participation: Rethinking brand activation in sports
IIHF introduces fantasy gaming experience for World Championships
NBA Europe: Between hype and reality
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Meet The Experts

Dublin with satellite offices in London and Madrid
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Media City, Salford, Manchester
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New York, USA
The challenger sports marketing agency for challenger brands
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Manchester, UK
We’re not a sports agency, we’re a marketing partner that gets sport
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Switzerland
Helping sports rights holders, brands, hosts/organisers, investors and athletes keep pace with market evolution
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London, UK
The challenger sports marketing agency for challenger brands
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London, UK
At the forefront of connecting brands with fans through the power of sport, culture, and storytelling
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Leamington Spa, UK & Ahmedabad, India
A forward-thinking digital studio, obsessed with sport
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Global
A different beast: a media, marketing and technology company purpose built for the digital era
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Mumbai, India
The leading sports technology partner for leagues, teams, federations, broadcasters, and media companies worldwide
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