SportsPro Insider Series tackles the most pertinent topics across the business of sports. Our regular webinars provide unique insight into the challenges, frameworks and new thinking allowing organisations to thrive, with each event offering tangible takeaways, delving deep into specific case studies and providing a platform for learning & development.

Recent on-demand WEBINAR:

24th June | 12-12:45PM BST

How is hyper-personalisation setting a new standard for engagement?

This webinar explores how to deliver hyper-personalised experiences using real-time insights and delivery intelligence, increasing engagement and unlocking new monetisation opportunities without adding friction for viewers.

Speakers:
Íñigo Cristóbal Losada – AI Lead – Olympic Channel Services | Nick Shakinovsky – Chief Content Officer – Professional Triathletes Organisation (PTO) | Chris Schlosser – SVP, Emerging Ventures – Major League Soccer | Paul Boustead – VP of Product Strategy – Dolby OptiView

WATCH ON-DEMAND

ON-DEMAND WEBINARS:

The data-driven approach to sports media in 2026

This session brought together a panel of experts to explore how sports data is being used to drive audience growth, deepen engagement, and unlock new revenue streams across broadcast, digital, and streaming platforms.

Speakers:

  • Rebeca Diaz – Director, Media – LaLiga
  • Mark Holland – SVP, Media Products – Sportradar
  • Dennis Galejski – Head of Product Management – Bundesliga
  • Carlo De Marchis – Founder – A guy with a scarf

Key topics include:

  • How leading organisations are using sports data differently
  • Where audience engagement strategies are evolving
  • Why personalised, real-time experiences are becoming the new fan expectation
WATCH ON DEMAND

your fans showed up, now what?
The art of building always-on digital experiences

This session brought together top experts to discuss how sports organisations can transform live moments into ongoing digital experiences that engage fans beyond the broadcast and drive revenue through smarter content and audience insights.

Speakers:

  • Oriol Boix Sancho – Head of Digital Products & Membership – FC Barcelona
  • Eric Hanson – VP, Digital – PGA Tour
  • Zur Karklinsky – Head of Go-to-Market – DAZN
  • Chris Hutson – Principal, Product Delivery – Brightspot
  • Dana Dar – Founder – Kick Off

Key topics include:

  •  What it takes to keep fans coming back outside of matchdays and build continuous engagement
  • How fan behaviour differs across sports, markets, and audience types
  • What’s next for fan engagement
WATCH ON DEMAND

The Piracy Deep-Dive:
Closing Tech Gaps in Sports Broadcasting

The session gathered leading experts from across content protection, legal enforcement, and AI to explore how cutting-edge solutions can turn piracy from a low-risk opportunity into a high-cost, high-friction operation.

Speakers:

  • Cameron Andrews, Legal Director for Anti-Piracy – beIN Sports
  • José Ignacio Carrillo, Global Content Protection Manager – LALIGA
  • Juan Martinez, VP of Product Management – Verimatrix
  • Fathima Beckmann, Founder – AIH

Key topics include:

  • Global piracy trends and the market dynamics driving growth
  • The structural limitations of traditional anti-piracy approaches
  • The technology toolkit required to trace, monitor, and shut down illegal streams in real time
WATCH ON DEMAND

the new fan engagement playbook

The session gathered experts to discuss how the battle for the modern sports fan has shifted from broadcast rights to identity and engagement, and how leveraging real-time data and innovative solutions can turn passive viewers into active participants in a fragmented media ecosystem.

Speakers:

  • Zur Karlinsky – Head of Go to Market – DAZN
  • Jaume Pons – Head of Social Media & Digital Content – LaLiga
  • George Cryer – Head of Content – DP World Tour
  • Raimond van Raamsdonk – Director of Product Management, Sports/Video – Gracenote

Key topics include:

  • Leveraging real-time data to transform passive viewers into active participants
  • Mastering the content journey from 15-second ‘hooks’ to long-form loyalty
  • The bold predictions for 2026 that will redefine the next rights cycle
WATCH ON DEMAND

Content Protection & the Fight against Streaming Piracy

As streaming piracy continues to rise, this session explored how sports organisations can respond with smarter strategies, stronger enforcement, and the right mix of technology.

Speakers:

  • Stefan Sergot – Director of Legal – Premier League
  • Trevor Albery – Group VP, Legal – LaLiga
  • Javier DeDiego – Global Anti-Piracy Manager – DAZN
  • Juan Martinez – VP of Product Management – Verimatrix

Key topics include:

  • The evolving piracy landscape in sports media
  • Building a proactive, multi-layered defence strategy
  • Combining legal, technical, and operational approaches
  • Scaling anti-piracy efforts in real time
WATCH ON DEMAND

The future of GenAI in sports

This session brought together industry leaders to explore how Gen AI is transforming the sports content ecosystem, from creation and production through to distribution and fan engagement.

Speakers:

  • Bob Carney – SVP Digital & Social Content – NBA
  • Chris Clements – Senior Manager, Digital Strategy & Products – Wimbledon
  • Drew Muller – Vice President & GM – House of Highlights
  • David Wilkinson – Head of Imagen – Reuters Imagen
  • Dana Dar – Founder – Kick Off

Key topics include:

  • Where Gen AI delivers the most value in sports content
  • Choosing the right tools for different content needs
  • Unlocking personalisation at scale for fans
WATCH ON DEMAND