Crystal Palace turn to AI sector for new shirt sponsor ahead of betting ban

  • Sponsorship & Marketing

Prediction market Kalshi identifies as ‘gambling’ firm as LaLiga partners with Polymarket

  • Betting

US senators seek to ban sports prediction markets

  • Betting

MLB enters prediction markets with Polymarket deal

  • Betting

Prediction market Kalshi charged with operating illegal betting operation in Arizona

  • Betting
Underdog raises US$35m to expand beyond paid fantasy into sports betting

Underdog Fantasy acquires prediction markets exchange and lays off employees in pivot

  • Betting

Latest from The Wire

Your one-stop shop and super-feed of sports business news
In the last hour
In the last 24 hours
E1 announces Sports.com Predict as official prediction partner | Yahoo Finance
DAZN to broadcast MotoGP in Spain until 2030, Portugal until 2031 | MotoGP
From Hungary to home plate: How smarter ticket pricing unlocks double-digit growth for minor league and niche sports properties
US SailGP team appoints Pete Gunovsky as commercial director | USA SailGP Team
New camera guidelines for female athletics coverage | BBC
Foxtel ups prices 10 days after announcing record NRL deal | The Sydney Morning Herald ($)
Cooley named official legal services provider of LA28 Olympic and Paralympic Games | LA28
Tancredi Vitale appointed vice president of Gucci Racing | Fashion Network
Access The Wire

Agency Spotlight

GSE Worldwide hosts sold-out Laser Wolf during Championship week in Southampton

The exclusive evening featured Chef Michael Solomonov, US Ryder Cup captain Jim Furyk and broadcaster Scott Jennings.
  • Spotlight

StreamAMG to power Shrewsbury Town FC’s streaming service

Partnership marks a significant step in enhancing the club’s digital offering and fan experience.
  • Spotlight

F1 announces ticketing platform Fever as new official supplier

Formula One has announced that Fever, a leading global live-entertainment technology platform, will join the sport in a long-term global strategic partnership as its official supplier for races in 2027 and beyond.
  • Spotlight
Discover More

Premier League clubs face ban on sponsorship from unlicensed betting firms

  • Betting

Genius Sports makes US$1.2bn swoop for Legend’s sports betting tech platform

  • Betting

DAZN adds Polymarket prediction markets to live streams in the US

  • Betting

Fifa hands Stats Perform World Cup betting data and streaming rights

  • Data
Premier League clubs face ban on sponsorship from unlicensed betting firms
Prediction markets explained: How they work, the risks and what they mean for sport
Genius Sports makes US$1.2bn swoop for Legend’s sports betting tech platform
DAZN adds Polymarket prediction markets to live streams in the US
Fifa hands Stats Perform World Cup betting data and streaming rights
Why Paddy Power’s darts sponsorship is about driving brand affinity – not bets
Revenue growth, major league moves and AI innovation: Sportradar’s sports tech momentum in 2025
2025 in review: The sports business year in deals
PDC eyes broader partnership mix but betting brands “queuing up” to sponsor darts
PDC World Darts Championship extends Paddy Power title sponsorship until 2031
UFC, Zuffa claim sports first with Polymarket predictions market deal
FanDuel launches prediction markets in non-sports betting US states
MLB limits bets on individual pitches amid integrity concerns
ESPN swaps Penn Entertainment for DraftKings in betting pivot
Sportradar completes deal to buy IMG Arena from Endeavor
Dream11 launches fantasy sports in US and UK after Indian betting ban
NBA conducts betting review and deploys AI amid gambling scandal
2025 Women’s Rugby World Cup in numbers: A commercial recap of a record-breaking tournament
Flamengo’s new US$49m Betano front-of-shirt deal is ‘largest in Brazilian soccer’
British Horseracing calls unprecedented strike to protest betting tax rise
Sunderland all in on gambling sponsorship with LiveScore Bet sleeve deal
Nottingham Forest bring in Bally’s as new shirt sponsor
Serie A strikes live betting data and streaming deal with Genius Sports until 2029
SEGG Media acquires GXR for US$10m to build out Sports.com digital platform
Genius Sports strikes betting data and AI tech deal with 18 European soccer leagues
Women’s Euro 2025 in numbers: What off-field records were broken in Switzerland?
Team Vitality deal with Stake sees betting brands continue esports push
FanDuel valued at US$31bn as Flutter takes full control
Sunderland pen club-record commercial deal with W88 for Premier League return
West Ham United ink ‘UK£12m’ BoyleSports shirt sponsorship ahead of Premier League betting ban
NFL extends Genius Sports data partnership until 2029
Premier League shirt sponsorship value could fall 38% due to betting ban
NCAA to sell betting data to sportsbooks in Genius Sports deal
DraftKings and FanDuel sued by Baltimore, city mayor alleges “shady” betting practices
How tech is driving sports betting firms to unicorn status
F1 “working incredibly hard” on developing betting product
Underdog raises US$35m to expand beyond paid fantasy into sports betting
Sports betting startup Underdog achieves US$1bn unicorn status with US$70m fund raise
Sportradar to earn US$125m in acquisition of IMG Arena
FanDuel rolls out ‘industry-first’ Gen AI sports betting chat feature
Grand Slam Track races to betting and data rights deal with Stats Perform
US sports betting revenue up 25% to record US$13.71bn
Everton shirt sponsor Stake exits UK market amid Gambling Commission investigation
Botafogo bag ‘US$9m-a-year’ Vbet shirt sponsorship
2024 in review: The sports business year in deals
PWHL agrees FanDuel betting and streaming partnership
How Sportradar is taking NBA fan engagement to the next level
Endeavor CEO leading US$450m buyout of IMG Arena and OpenBet
DSG’s FanDuel RSN naming rights deal is approved by court
View More