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Exclusive Content
Michael Johnson dominated track and field in the 1990s. Now, with the launch of Grand Slam Track, he believes he has a concept that can save the sport.
- Finance & Investment
IPC president Andrew Parsons shares his ambitions for Paris 2024, reflects on France’s accessibility challenges, and outlines why people with disability “don’t need favours”.
- Sponsorship & Marketing
SportsPro visits the Paris 2024 technology operations centre to investigate how it all came together.
- Technology
What's Next
As investors and private equity firms continue to play a transformative role across sports teams, leagues, and platforms worldwide, the demand for meaningful connections, actionable insights, and high-impact deal-making has never been greater. The SportsPro Investment Summit will once again gather hundreds of industry leaders, investors, and key stakeholders - uniting the decision-makers shaping the
- 21 July 2026
Designed for a curated audience, this bespoke gathering will cut through the noise to deliver practical insight on the strategies to succeed in sports media – driving ROI, unlocking new revenue streams, and future-proofing your business – through short, case-led sessions and meaningful dialogue.
- 13 September 2026
Join us for the third edition of SportsPro AI - bigger, bolder, and laser-focused on turning AI ambition into action. In 2026, we will build on the momentum to go deeper into how AI is transforming performance, fan experiences, and the business of sport. This is where the innovators shaping the future of intelligent sport
- 29 September 2026
Agency Spotlight
From creators and fan experiences to sponsorship, participation and media consumption, industry leaders share the trends reshaping how fans connect with football's biggest stage.
- Spotlight
The surge in prediction markets during the World Cup points to a broader shift in fan behaviour, with rights holders increasingly challenged to turn passive audiences into active participants through prediction, gamification and first-party digital experiences.
- Spotlight
Marathon running has become one of sport's most valuable assets. Hans-Peter Zurbruegg, senior vice president of Active Lifestyle at Infront discusses how cities, sponsors and organisers are trying to sustain the boom.
- Spotlight
