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EventAIQ brings together elements of TSC’s multi-dimensional impact framework to deliver intelligence that supports rights-holders, governments, destinations, venues and event owners in understanding, evidencing and optimising the value of their assets and investments.
Part of the wider TSC Impact offer, EventAIQ has been developed to give organisations a more consistent, scalable and decision-useful alternative to traditional one-off impact studies. The platform enables users to bring together complex data, model scenarios, aggregate information, generate reports and track performance insights in one place, supporting clearer decisions pre- and post-delivery.
EventAIQ is designed to help clients move beyond broad assumptions and post-event reporting by giving them a more structured way to understand performance across both individual events and wider portfolios. It supports organisations that need stronger evidence for investment cases, host and partner conversations, internal reporting and long-term strategic planning.
The platform brings together multiple dimensions of value, including:
- economic impact
- social impact
- reputational impact
- commercial impact
- environmental impact
EventAIQ is intended to support the full event lifecycle, from pre-event forecasting and scenario modelling through to post-event reporting, portfolio comparison and long-term optimisation.
Matt Wilson, managing director at The Sports Consultancy, said: “For too long, impact evidence has been inconsistently commissioned, incomplete in its analysis and – in many cases – not captured at all. EventAIQ is about changing that. It gives organisations a consistent, self-service way to measure, compare and optimise the value of events, programmes and infrastructure assets, so evidence can play a stronger role in decisions about investment, hosting, funding and future growth.”
Angus Buchanan, chief executive officer and co-founder at The Sports Consultancy, said: “The sport, culture and major events sector is being asked to make increasingly complex investment decisions, with greater scrutiny on the value created. EventAIQ builds on TSC’s deep impact expertise to give clients a more scalable, intelligent way to understand that value and act on it. It is an important step in helping organisations make better decisions that recognise impact in all its forms – economic, social, reputational and environmental.”
EventAIQ launches as part of TSC’s broader growth in impact and intelligence services. Through TSC Impact, the firm works with rights-holders, governments, major events, venues and cultural institutions to prove, understand and improve the value they create across economic, social, media and environmental outcomes.
For more information or to request a demo, tsceventaiq.com or email info@tsceventaiq.com
Media enquiries
Kate Kempley
+44 (0)20 7323 0007
Kate.Kempley@thesportsconsultancy.com
About The Sports Consultancy (TSC)
TSC is a specialist advisory firm working across sport, major events, destinations, facilities, commercial partnerships, impact and data intelligence. It supports rights-holders, governments, cities, investors, venues and event owners with commercial strategy, evidence-led decision-making and practical routes to value creation.
About TSC Impact
TSC Impact helps rights-holders, governments, major events, venues and cultural institutions prove, understand and improve the value they create across economic, social, media and environmental outcomes.
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