Aston Villa sign ‘UK£20m-a-year’ Visit Rwanda shirt sponsorship despite sportswashing concerns

  • Sponsorship & Marketing

“There will be a premium”: Canada’s CSME poised to raise sponsorship floor after World Cup

  • Sponsorship & Marketing

Real Madrid and Emirates sign European record ‘€100 million’ sponsorship extension

  • Sponsorship & Marketing

Fifa signs up Kraken as World Cup 2026 crypto partner as late sponsor push continues

  • Sponsorship & Marketing

Fifa World Cup 2026 digital push continues with Fifa+ DAZN launch and Netflix video game

  • Broadcast & OTT

Premier League clubs warned about crypto sponsorship deals as betting ban comes into effect

  • Sponsorship & Marketing

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New camera guidelines for female athletics coverage | BBC
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Agency Spotlight

GSE Worldwide hosts sold-out Laser Wolf during Championship week in Southampton

The exclusive evening featured Chef Michael Solomonov, US Ryder Cup captain Jim Furyk and broadcaster Scott Jennings.
  • Spotlight

StreamAMG to power Shrewsbury Town FC’s streaming service

Partnership marks a significant step in enhancing the club’s digital offering and fan experience.
  • Spotlight

F1 announces ticketing platform Fever as new official supplier

Formula One has announced that Fever, a leading global live-entertainment technology platform, will join the sport in a long-term global strategic partnership as its official supplier for races in 2027 and beyond.
  • Spotlight
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Alpine lands ‘US$150m’ Gucci title sponsorship from 2027 F1 season

  • News

Crystal Palace turn to AI sector for new shirt sponsor ahead of betting ban

  • Sponsorship & Marketing

Arsenal swaps Visit Rwanda for Deel in new sleeve partnership

  • Sponsorship & Marketing

PGA Tour ‘relaxes’ social media policy to help players build followings and attract new audiences

  • Sponsorship & Marketing
Building the next Monaco: F1 signals intent to make Las Vegas its marquee race with extension until 2037
Why the biggest World Cup ever could be the hardest for sponsors to get right
Fifa World Cup 2026 digital push continues with Fifa+ DAZN launch and Netflix video game
Breaking down the business of the US$13bn 2026 Fifa World Cup
Premier League clubs warned about crypto sponsorship deals as betting ban comes into effect
The paralysis tax: How legacy brands are gifting market share to disruptors in sport
Alpine lands ‘US$150m’ Gucci title sponsorship from 2027 F1 season
Fifa Fan ID card seeks to unify physical and digital 2026 World Cup experience
Eight things the sports industry keeps telling itself – and why most of them aren’t true
Crystal Palace turn to AI sector for new shirt sponsor ahead of betting ban
Scarcity, data and a pricing floor: How the Williams F1 team rebuilt their sponsorship portfolio
Arsenal swaps Visit Rwanda for Deel in new sleeve partnership
PGA Tour ‘relaxes’ social media policy to help players build followings and attract new audiences
Why BT is banking on Euro 2028 to reassert telco market dominance
Why the ICC believes cricket’s two billion fans are still under-commercialised
Did Nike’s Boston Marathon ad lean into the politics of exclusion? Or just trip over its own brand?
Inside Newcastle’s business plan to challenge for the Premier League by 2030
“Crazy” that Olympic athletes can’t post own competition footage, says Payne
Adidas to invest €100m into Bundesliga
Why Gary Neville’s the Overlap bought Mark Goldbridge’s YouTube channels
Crisis or opportunity? How the Premier League betting ban is resetting the shirt sponsorship market
Lazio’s US$22m Polymarket deal might not spark a European prediction market sponsorship boom
JPMorgan Chase ‘in talks’ for IOC TOP sponsorship
Arsenal tap Meta for global WhatsApp and Facebook partnership
Nike in exclusive talks to replace Adidas as Uefa Champions League ball sponsor
How the WTA balances purpose and returns: Seven takeaways from CEO Portia Archer
The business of The Masters and the most unique commercial strategy in sport
Fifa enters prediction markets with ADI Predictstreet deal
IPL signs ‘US$28.5m’ AI search deal with Google Gemini
Ten Toes champions Tom Brady partnership for Ferrero’s ‘Go All In’ campaign
Fifa sponsorship 2026
Fifa claims 2026 World Cup sponsorship sellout
WRC extends Wolf Lubricants partnership until 2029
The business of the IPL 2026: Cricket’s billion-dollar juggernaut enters a new commercial era
MLB enters prediction markets with Polymarket deal
Lidl deepens Uefa ties with men’s national team competition sponsorship
Coca-Cola and NBA reunite to make Sprite official global soft drink
Carabao and EFL extend League Cup sponsorship to 2029
Non-alcoholic brands
Minal Modha | Why non-alcoholic drink sponsors are flooding into sport
Nike and Puma set to ‘challenge’ Adidas for Uefa Champions League ball sponsorship
European sports sponsorship market reaches €24.7bn
Ineos Grenadiers set for ‘€100m’ Netcompany rebrand
NWSL champions celebrate
Record valuations, league expansion and rewarding marketability: Why the ‘best is yet to come’ for the NWSL
Global streamers, longer cycles and new sponsor tiers: Unpacking the Champions League’s commercial overhaul
Women’s soccer sponsorship up 53% since 2022/23
Birmingham Phoenix tie up Skechers shirt sponsorship
Fifa ‘lets’ 2026 World Cup broadcasters show adverts during drinks breaks
Argentina fans
Forget time zones, young fans will watch the World Cup their way
F1 enters betting market as Betway joins as official operator
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