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Sport is increasingly recognised as an investable asset class. Yet much of the analysis shaping opinion and capital still centres on private markets – league and franchise valuations, rights deals, venture rounds and M&A headlines.
Public markets provide another perspective – one that is visible and evolving every day.
Listed companies with exposure to sport operate in a transparent, data-rich environment. Their share prices, financial disclosures and capital allocation decisions offer real-time signals on growth expectations, risk and valuation. However, those signals are rarely organised in a way that allows sport to be tracked as a coherent global system.
That gap is what TSC SPIN 100 is designed to address.
Built by The Sports Consultancy, SPIN 100 is a curated global equity index tracking 100 publicly listed companies with material exposure to the business of sport. It aims to provide structured insight across the full sports economy, not only teams and leagues, but the wider commercial engine spanning apparel, media, betting, infrastructure, technology and services.
By bringing these businesses into one consistent framework, TSC SPIN 100 creates a practical benchmark for how capital markets are valuing different segments of global sport.
What is TSC SPIN 100?
The index brings together 100 companies across all major global markets, combining pure-play sports businesses and diversified corporates where sport is a significant revenue driver.
It spans more than 15 countries and 14 industry segments, including sports IP owners, as well as players across equipment, merchandising and retail, media and broadcast, betting and gaming, technology, infrastructure and others.
The result is a live view of the commercial backbone of global sport.
How did we build it?
The index deploys a clear, data-led methodology:
1) Building the universe
The identification of all listed companies with meaningful links to sport across North America, Europe, Asia-Pacific and other major markets.
Each company was categorised by segment and sub-segment, creating a structured map of the sports economy. This was supplemented by an estimation of each company’s percentage of revenue derived from sport, to create a global universe of more than 250 sports-linked stocks.
2) Screening for relevance
To ensure materiality and comparability, two inclusion thresholds were applied:
- Minimum market cap: US$300 million
- Minimum revenue: US$50 million
We also deployed a two-tier exposure framework, weighting companies based on how much of their revenue is linked to sport. Companies with less than 30 per cent revenue from sport were excluded:
- More than 70 per cent revenue from sport: full weighting (1x)
- 30–70 per cent revenue from sport: adjusted weighting (0.75x)
This filtering process produced the final shortlist of 100 companies included in the index, while maintaining clear exposure standards.
3) Calculating the index
The final index constituents were weighted by market capitalisation, adjusted for sport exposure and normalised to 100 per cent, before being aggregated into a live index value.
The TSC SPIN 100 dashboard provides a summary view of index performance across multiple time periods, alongside key financial metrics, turning the methodology into a practical, real-time view.
What is TSC SPIN 100 already showing?
Even at this early stage, several patterns are clear.
First, sport is global, but not evenly distributed.
The regional breakdown shows North America representing roughly 37 per cent of the index, APAC 41 per cent, Europe 17 per cent, and the remainder across other regions. This tells us that public markets’ exposure to sport is not concentrated in one geography, but is structurally diversified.
Second, performance diverges sharply by segment.
Over five years, technology and digital innovation has been one of the strongest performing categories, while data, analytics and intelligence has been more volatile. Infrastructure, venues and operations have delivered strong medium-term returns. By contrast, sports media and broadcast has experienced sustained pressure.
These movements are visible directly in the tool dashboard and highlight how investors differentiate between infrastructure-style models, consumer-facing businesses and regulation-sensitive segments.
Third, time horizon matters.
Some segments show strong three-year performance but weaker short-term momentum. Others have rebounded in recent months after prolonged declines. The index allows users to see how narratives evolve across year-to-date (YTD), one-year, three-year and five-year timeframes, not just at a single point.
The value of SPIN 100 is not a headline number. It is the ability to compare segments under the same market conditions and observe how investor priorities shift.
Why this matters to investors and rights holders
For investors, SPIN 100 provides:
- A benchmark for sport-linked public equities
- A way to test sector narratives against market behaviour
- A tool to monitor segment rotation and valuation trends
For rights holders and operators, it offers:
- Insight into how public markets view different commercial models
- A reference point for discussions around growth, margins and risk
- Greater transparency across the broader sports economy
What comes next
TSC SPIN 100 is designed as a dynamic intelligence platform.
The index will be continuously updated, with regular thematic analysis exploring segment movements, regional trends and emerging patterns across the sports economy.
In partnership with SportsPro, TSC will publish further insight drawn directly from the index, using SPIN 100 as a structured reference point for how capital markets value sport.
You can explore the live dashboard and full methodology here.
As sport continues to mature as an asset class, it requires tools that bring clarity and consistency. TSC SPIN 100 is built to be one of them.
TSC SPIN 100 is designed for tracking and analysis purposes only and does not constitute investment advice. The Sports Consultancy advises investors and rights holders on investment strategy and commercial growth across sports. Explore the index at www.tscspin100.com and learn more at www.thesportsconsultancy.com.