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Major League Soccer (MLS) club Inter Miami has announced a stadium naming rights deal with Brazilian digital financial services company Nu.
Key details:
- Multi-year deal sees venue renamed as Nu Stadium
- Nu’s logo to appear on the back of Inter Miami’s jersey
- Company to sponsor a hospitality lounge and community space within Nu Stadium
- Nu and Inter Miami will create immersive experiences for fans and customers
Context:
No financial terms for the deal were disclosed, but Sportico reports that this is one of the largest naming rights deals for a soccer-specific stadium in MLS history.
The record for a stadium naming rights deal was held by LAFC, who signed a ten-year deal reportedly worth US$100 million with BMO in 2023. New York City FC then surpassed this figure when they signed a 20-year deal with Etihad Airways for their new venue set to be completed in 2027.
Nu was founded in 2013 and counts 131 million customers across Brazil, Colombia and Mexico. This marks its second sports sponsorship, after it became a partner of the Mercedes Formula One team earlier this year.
Inter Miami are scheduled to play their first game at Nu Stadium on 4th April, with the venue to have a capacity of 26,700. The defending MLS Cup champions will move over from their home venue in Fort Lauderdale, which was sponsored by JP Morgan Chase & Co.
Comment:
“This long-term partnership represents a strategic alignment with an international sports franchise that shares our ambition and global mindset,” said Cristina Junqueira, co-founder, and chief executive of Nu’s emerging US business.
“Nu Stadium will anchor our brand in the United States, allowing us to engage with a diverse, international community as we build the most influential consumer technology platform in the world.”
“Nu is exactly the partner we look for – driven by the same disruptor mindset and global ambition that define Inter Miami,” added Jorge Mas, Inter Miami CF managing owner. “Together, we are proud to welcome our fans to Nu Stadium at Miami Freedom Park very soon, a special place they can call home where they can feel connected, inspired, and part of something truly extraordinary.”
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