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- Manchester City’s Etihad Stadium to stage England’s first game if they qualify directly
- Tournament expected to generate UK£3.6bn in socio-economic benefit between 2028 and 2031
- Organisers rule out use of dynamic ticket pricing
England will play their first match of Uefa Euro 2028 at Manchester’s Etihad Stadium if they qualify directly, with fellow co-hosts the Republic of Ireland, Scotland and Wales set to play all their group games at home.
The tournament was officially launched at an event in central London on 12th November, which included an unveiling of the match schedule.
A small but noisy pro-Palestine protest took place directly outside the event, with presentations struggling to be heard over chants against Israel’s continued membership of Uefa.
Organisers announced England would open at Manchester’s Etihad Stadium, before playing their final two group games at Wembley, if they qualify directly. They would play at Newcastle’s St James’ Park if they won Group B, before returning to Wembley for the rest of the tournament, with England’s national stadium set to host one quarter-final, both semi-finals and the final, which will be held on 9th July.
The final was confirmed as a 5pm kick-off – three hours earlier than the Euro 2020 final at Wembley where chaotic scenes ensued outside the stadium as ticketless supporters tried to force entry.
If England finish second in the group they will head to Everton’s Hill Dickinson Stadium for the last-16, before going on to Cardiff’s Principality Stadium.
Wales are set to open the tournament at the Cardiff venue on 9th June.
Nine stadiums in eight cities will host the tournament, with Villa Park and the Tottenham Hotspur Stadium the other Premier League venues set to host. Organisers said three million tickets would be made available for the matches, more than any previous European Championship.
The four nations will host one quarter-final, while the Republic, Scotland and Wales will also play at home in the last 16 if they can win their respective groups – E, F and A.
England and Wales could meet in a Wembley quarter-final if both teams win their groups.
Organisers said three million tickets would be made available for the matches, more than any previous European Championship.
The four hosts will enter qualification, but there will be two places reserved for any that fail to either win their group or finish as one of the eight best runners-up.
Northern Ireland is set to play a role, with Belfast hosting the tournament qualifying draw on 6th December next year.
A redeveloped Casement Park in Belfast had been due to be the tenth venue in what started off as a five-nation bid, but had to withdraw in September 2024 after the UK government said it would not provide funding towards the building work.
Football Association (FA) chair Debbie Hewitt – also the chair of UK and Ireland 2028 Ltd – said: “Today marks a proud milestone for football across the UK and Ireland as we celebrate the launch of Euro 2028. Working with Uefa and our football and government partners, we will deliver the best-ever Euro. It will be a tournament for the fans and a festival of everything we love about the game – its passion and ability to bring people together.”
Organisers confirmed the UK government, the Scottish government, the Welsh government and the government of Ireland will collectively invest up to UK£740 million (US$975 million) towards security and other costs, and includes a contribution alongside other football partners to a UK£45 million (US$59.3 million) social impact fund.
An independent assessment anticipates the tournament will generate UK£3.6 billion (US$4.7 billion) in socio-economic benefit between 2028 and 2031.
As well as unveiling the tournament schedule, organisers have ruled out using dynamic ticket pricing for the tournament. Hewitt insists making affordable tickets widely available is “fundamental” to ensuring a successful tournament.
Dynamic pricing – where prices rise and fall depend on demand – is less common in the UK for sport and entertainment event tickets. Fifa has faced criticism for adopting what it calls a “variable” pricing structure for next summer’s World Cup.
The global governing body points to the fact that such pricing is commonplace in North America where the tournament is being held. Fifa has also pledged to ring-fence some tickets for specific fan categories, which will be at a fixed price.
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