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- Hodgkinson previously represented by Forte Sports Talent
- 24-year-old has endorsement deals with Nike, Omega and Vitality
- WME also represents Sir Lewis Hamilton and Emma Raducanu
British Olympic champion Keely Hodgkinson has signed with talent representation agency WME Sports.
The move will see WME represent the 24-year-old across commercial partnerships, brand collaborations and wider opportunities, adding to its stable of high-profile British athletes, including Sir Lewis Hamilton and Emma Raducanu. The agency’s clients also include Spanish tennis star Carlos Alcaraz.
Hodgkinson was previously represented by Forte Sports Talent, the agency co-founded by former runner Dale King-Clutterbuck.
Hodgkinson has swiftly become one of the faces of British athletics after winning gold in the women’s 800m at Paris 2024, which came after a silver medal at the previous Games in Tokyo. Most recently, she became the World Indoor Athletics Championships champion in the middle-distance discipline in March this year.
Hodgkinson’s success at Paris 2024 led to her being named BBC Sport Personality of the Year in 2024. A year later, she was awarded an MBE in the 2025 New Year Honours list.
Off the track, she has endorsement deals with companies such as Avène, Omega and Vitality, while she is also a key ambassador for Nike in the UK. It is reported that she earns as much as UK£1 million (US$1.36 million) each year from sponsorship deals.
Hodgkinson’s growing profile saw her ranked 90th last year in SportsPro’s list of the world’s Most Marketable Athletes.
Now, she will be looking to further build on that reputation with WME Sports, which is under the wider WME Group and was previously part of the Endeavor company taken private by Silver Lake last year. The business is overseen by Max Eisenbud, who was named as head of client representation in July.
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