NWSL


Founded

2012

Sector

Sports property

Company Size

11-50 employees

Location

New York, USA

“It’s not that it doesn’t work”: Crux Football’s Bex Smith on why women’s soccer needs a new ownership model

Women’s soccer in Europe has some of the world’s best players and most recognisable clubs. But, for Bex Smith, the numbers haven’t been adding up.

Features

6 July 2026

“There will be a premium”: Canada’s CSME poised to raise sponsorship floor after World Cup
“There will be a premium”: Canada’s CSME poised to raise sponsorship floor after World Cup

CEO James Johnson says some deals are deliberately timed to expire after event to capitalise on demand.

Sponsorship

2 July 2026

30 years of Opta: How a marketing exercise became the foundation of soccer’s AI future

Three decades ago, an upstart management consultancy kickstarted a data revolution in English soccer. Now, Opta is at the forefront of an AI-driven transformati...

Features

29 June 2026

Women’s Super League strikes ‘record’ CBS US rights deal until 2030

Exclusive deal expands Paramount+ women’s soccer portfolio ahead of 2027 and 2031 World Cups.

Media Rights

29 May 2026

NWSL awards 18th franchise to Columbus for ‘record’ US$205 million

Haslam Sports Group-led consortium pays US$40m more than Atlanta did last year.

Investment

22 April 2026

Inside Washington Spirit’s plan to deliver profitability within three years
Inside Washington Spirit’s plan to deliver profitability within three years

CEO Kim Stone wants the NWSL franchise to be a commercial powerhouse and a consistent title winner.

Features

13 April 2026

Sixth Street’s Bay Collective makes first UK soccer investment with Sunderland Women

Multi-club ownership group agrees to buy majority stake in WSL 2 team.

Acquisitions

8 April 2026