Pair promise to deliver more FTA sport than ever through combined offering.

Women’s soccer in Europe has some of the world’s best players and most recognisable clubs. But, for Bex Smith, the numbers haven’t been adding up.

From creators and fan experiences to sponsorship, participation and media consumption, industry leaders share the trends reshaping how fans connect with footbal...

Fifa and EA Sports used to launch World Cup video games together. Their strategies for this year’s tournament epitomise their divergent paths four years after...

CEO James Johnson says some deals are deliberately timed to expire after event to capitalise on demand.

Commercial network beats out BBC to show tournament on FTA television.

Three decades ago, an upstart management consultancy kickstarted a data revolution in English soccer. Now, Opta is at the forefront of an AI-driven transformati...

Road America averaged remarkable 1.8m viewers thanks to starting directly after Spain vs Saudi Arabia game.