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Aston Villa sign ‘UK£20m-a-year’ Visit Rwanda shirt sponsorship despite sportswashing concerns

Sponsorship 15 July 2026

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“It’s not that it doesn’t work”: Crux Football’s Bex Smith on why women’s soccer needs a new ownership model

Features 6 July 2026

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What the World Cup is showing the industry about the future of sport

6 July 2026

Stay up to date with the latest sports business news and insights

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Netflix, Roblox and Football Manager: World Cup 2026 reveals the benefits and limitations of Fifa’s post-EA video game strategy

Analysis 3 July 2026

“There will be a premium”: Canada’s CSME poised to raise sponsorship floor after Worl…

2 July 2026

30 years of Opta: How a marketing exercise became the foundation of soccer’s AI future

29 June 2026

StreamAMG to power Shrewsbury Town FC’s streaming service

25 June 2026

‘The most valuable real estate’: How the 2026 World Cup became a springboard for AI innovat…

23 June 2026

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2026 Fifa World Cup opener delivers US ratings record as Fox ‘escapes’ punishment for airing ads instead of action

Strong viewership for US and Mexico’s first matches underlines commercial appeal of tournament while intensifying scrutiny of in-game advertising.

Content & Programming 15 June 2026

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Real Madrid and Emirates sign European record ‘€100 million’ sponsorship extension

Sponsorship 10 June 2026

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The biggest sports production in history: How Fifa World Cup 2026 broadcasters will deliver the most complex tournament of all time

Features 10 June 2026

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Fifa signs up Kraken as World Cup 2026 crypto partner as late sponsor push continues

Long-time partner AB InBev also extends World Cup sponsorship to include 2030 edition before the tournament kicks off.

Sponsorship 10 June 2026

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Why the biggest World Cup ever could be the hardest for sponsors to get right

The expansion of the World Cup to 48 teams promises sponsors more inventory, more engaged markets and more time in the spotlight. But it also creates more noise…

Features 8 June 2026

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Fifa World Cup 2026 digital push continues with Fifa+ DAZN launch and Netflix video game

Fifa+ gets new life on DAZN as Fifa details first non-EA video game since split.

Social Media & Fan Engagement 5 June 2026

Aston Villa sign ‘UK£20m-a-year’ Visit Rwanda shirt sponsorship despite sportswashing concerns

“It’s not that it doesn’t work”: Crux Football’s Bex Smith on why women’s soccer needs a new ownership model

What the World Cup is showing the industry about the future of sport

Stay up to date with the latest sports business news and insights

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Netflix, Roblox and Football Manager: World Cup 2026…

“There will be a premium”: Canada’s CSME p…

30 years of Opta: How a marketing exercise became th…

StreamAMG to power Shrewsbury Town FC’s stream…

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VIEW ALL

Netflix, Roblox and Football Manager: World Cup 2026 reveals the benefits and limitations of Fifa’s post-EA video game strategy

“There will be a premium”: Canada’s CSME poised to raise sponsorship floor after Worl…

30 years of Opta: How a marketing exercise became the foundation of soccer’s AI future

StreamAMG to power Shrewsbury Town FC’s streaming service

‘The most valuable real estate’: How the 2026 World Cup became a springboard for AI innovat…

2026 Fifa World Cup opener delivers US ratings record as Fox ‘escapes’ punishment for airing ads instead of action

Real Madrid and Emirates sign European record ‘€100 million’ sponsorship extension

The biggest sports production in history: How Fifa World Cup 2026 broadcasters will deliver the most complex tournament of all time

CONTINUE READING

Fifa signs up Kraken as World Cup 2026 crypto partner as late sponsor push continues

Why the biggest World Cup ever could be the hardest for sponsors to get right

Fifa World Cup 2026 digital push continues with Fifa+ DAZN launch and Netflix video game

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