Overview

SportsPro’s Premier League commercial guide provides a comprehensive overview of English soccer’s top flight, aggregating all the key contract information and business intelligence relating to the league and its teams, sponsors, broadcasters and venues, as well as additional statistics and insights sourced from a range of leading data providers.

Highlights from the 2025/26 edition – which is updated each week as new deals are announced – include:

• The Premier League maintains deals with 12 official partners, including five official licensees. EA Sports, the league’s lead partner, is said to hold the most valuable deal
• New league-wide partners include Coca-Cola, Puma, Microsoft and Adobe, each of whom signed multi-year agreements ahead of the new season
• The Premier League’s total commercial revenue has risen by 17 per cent to UK£12.25 billion (US$15.3 billion) for the 2025 to 2028 cycle
• The Premier League is among the most popular sports competitions in the world. In seven of the countries surveyed by Ampere Analysis in Q4 2024, the league was followed by a higher percentage of sports fans than each of the countries’ respective domestic competition
• Premier League clubs reported aggregate revenue of UK£6.3 billion (US$8.6 billion) for the 2023/24 season, according to Deloitte
• More than half the league’s clubs (11) have front-of-shirt sponsorship deals with betting and gambling-related companies, while Manchester United’s agreement with Qualcomm Technologies, estimated to be worth UK£60 million per year, ranks second in annual value, behind City’s deal with Etihad Airways

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