Atletico Madrid


Founded

1903

Sector

Sports property

Company Size

51-200 employees

Location

Madrid, Spain

Aston Villa sign ‘UK£20m-a-year’ Visit Rwanda shirt sponsorship despite sportswashing concerns

Villa sign controversial deal as betting sponsor ban and new financial rules come into force.

Sponsorship

15 July 2026

Fifa signs up Kraken as World Cup 2026 crypto partner as late sponsor push continues

Long-time partner AB InBev also extends World Cup sponsorship to include 2030 edition before the tournament kicks off.

Sponsorship

10 June 2026

Ares Management plans sports fund for European investors

Private equity firm will target debt and equity investments in sports leagues, teams and other related businesses.

Investment

20 February 2026

Barcelona exit Super League, leaving Real Madrid as last founding club

Decision from LaLiga side is latest setback for breakaway soccer competition.

Politics & Governance

9 February 2026

Six sports tech predictions for 2026
Six sports tech predictions for 2026

The intersection of sport and technology is powering a new era of athletic performance, commercial growth and fan experience. SportsPro takes a look at what tre...

Features

29 January 2026

Investor profile: Apollo Global Management
Investor profile: Apollo Global Management

SportsPro presents everything you need to know about the new Atletico Madrid owners Apollo Global Management, including the company’s investment thesis, key p...

Features

14 January 2026

CVC’s Global Sport Group ‘nears’ new investment for US$14bn portfolio

External financing would help private equity giant continue buying stakes in leagues and governing bodies.

Investment

2 January 2026