New Era


Founded

1920

Sector

Sports goods and apparel

Company Size

5001 - 10,000 employees

Location

Buffalo, New York

Why more training alone won’t advance women leaders

When most organisations think about developing female leaders, they focus on skills, workshops and courses. But new research suggests the greatest value of wome...

Opinion

23 June 2026

Breaking down the business of MLS

On the eve of the 2026 MLS season, SportsPro presents a commercial overview of the league as it looks to capitalise on a World Cup on home soil.

Analysis

19 February 2026

Why investing in women leaders is vital for success in sport and business

At a time when the competitive advantages of employing more diverse teams are beginning to be realised, the need for concerted action around gender parity has n...

Opinion

4 November 2025

Breaking the invisible barriers: Motherhood, leadership, and gender equality in sport

Tahnee Bungey, event manager at Cricket Australia, explores the unseen challenges for mothers trying to build a career in sport and outlines how flexibility, su...

Opinion

9 September 2025

NFL MVP Josh Allen swaps Nike for New Balance

Buffalo Bills quarterback cuts ties with Nike after seven years.

Personal Endorsement

8 September 2025

How Dove is championing body confidence to stop girls dropping out of sport

Girls are giving up sport at twice the rate of boys, which hasn’t gone unnoticed by personal care brand Dove. The company has now reached more than 100 millio...

Analysis

27 March 2025