Politics & Governance - SportsPro

The business of the Tour de France: The curious commercialism of a national obsession and global spectacle

Josh Sim — Thu, 02 Jul 2026 16:46:34 +0000

The Tour de France has transformed from an icon of French culture into a global media property and is backed by one of the most unique business models in sport.

The post The business of the Tour de France: The curious commercialism of a national obsession and global spectacle appeared first on SportsPro.

The business of Wimbledon: Careful modernisation of tennis tradition protects a unique commercial model

Josh Sim — Thu, 25 Jun 2026 14:30:00 +0000

Wimbledon's brand preservation over revenue maximisation has made it tennis's most prestigious event. Now it is seeking to modernise its facilities and broadcast coverage to maintain this position.

The post The business of Wimbledon: Careful modernisation of tennis tradition protects a unique commercial model appeared first on SportsPro.

PGA Tour approves two-tier competition revamp

Josh Sim — Wed, 24 Jun 2026 12:09:22 +0000

Promotion and relegation across two tiers and a slimmed down calendar aim to increase interest among fans and partners.

The post PGA Tour approves two-tier competition revamp appeared first on SportsPro.

Why more training alone won’t advance women leaders

John Cairney and Sharon Hinton — Tue, 23 Jun 2026 16:00:00 +0000

When most organisations think about developing female leaders, they focus on skills, workshops and courses. But new research suggests the greatest value of women's leadership initiatives may have little to do with training at all.

The post Why more training alone won’t advance women leaders appeared first on SportsPro.

‘It’s bigger than the world marathons combined’: How Hyrox is turning fitness into the world’s next mass participation sport

Josh Sim — Wed, 17 Jun 2026 16:32:12 +0000

With millions of athletes competing in events all over the world, the fitness organisation explains its commercial growth journey and the path towards becoming an Olympic sport by 2032.

The post ‘It’s bigger than the world marathons combined’: How Hyrox is turning fitness into the world’s next mass participation sport appeared first on SportsPro.

Building the next Monaco: F1 signals intent to make Las Vegas its marquee race with extension until 2037

Cian Brittle — Tue, 09 Jun 2026 16:40:21 +0000

Following substantial investment and proven return across its first three years, the Las Vegas Grand Prix now has its sights set on becoming Formula One’s marquee race.

The post Building the next Monaco: F1 signals intent to make Las Vegas its marquee race with extension until 2037 appeared first on SportsPro.

Record attendances, mainstream exposure and lasting legacy: How the 2026 ICC T20 Women’s World Cup will take English women’s cricket to the next level

Josh Sim — Fri, 05 Jun 2026 14:10:52 +0000

Beth Barrett-Wild, the T20 Women’s World Cup tournament director explains how record revenues and rising audiences will drive lasting change for women's cricket.

The post Record attendances, mainstream exposure and lasting legacy: How the 2026 ICC T20 Women’s World Cup will take English women’s cricket to the next level appeared first on SportsPro.

Breaking down the business of the US$13bn 2026 Fifa World Cup

Josh Sim — Thu, 04 Jun 2026 14:30:00 +0000

World soccer’s showpiece tournament arrives in North America with equally high levels of anticipation and concern. SportsPro maps out the business behind Fifa’s biggest ever World Cup.

The post Breaking down the business of the US$13bn 2026 Fifa World Cup appeared first on SportsPro.

Euroleague ‘open’ to NBA Europe partnership but warns cooperation not inevitable

Steve McCaskill — Wed, 27 May 2026 13:39:14 +0000

CEO Jesus ‘Chus’ Bueno outlines current state of talks as the league prepares to make a significant splash in DTC as it targets €3bn valuation.

The post Euroleague ‘open’ to NBA Europe partnership but warns cooperation not inevitable appeared first on SportsPro.

Viagogo appoints Matthew Stallknecht as director of motorsports partnerships to drive category expansion

SportsPro — Wed, 20 May 2026 10:59:26 +0000

Appointment coincides with new multi-year partnership naming StubHub as title sponsor of the IMSA Monterey SportsCar Championship.

The post Viagogo appoints Matthew Stallknecht as director of motorsports partnerships to drive category expansion appeared first on SportsPro.

Why the ICC believes cricket’s two billion fans are still under-commercialised

Josh Sim — Tue, 12 May 2026 10:22:30 +0000

ICC CEO Sanjog Gupta outlines the global governing body's plans to reduce cricket's reliance on media rights and diversify revenue streams through data, digital and the event experience.

The post Why the ICC believes cricket’s two billion fans are still under-commercialised appeared first on SportsPro.

Inside Newcastle’s business plan to challenge for the Premier League by 2030

Steve McCaskill — Thu, 07 May 2026 12:32:20 +0000

Newcastle United CEO David Hopkinson outlines how the club plans to increase revenues by nine figures, take advantage of PSR changes, and challenge for titles by the end of the decade.

The post Inside Newcastle’s business plan to challenge for the Premier League by 2030 appeared first on SportsPro.

Fifa to ‘allow’ leagues to stage one game abroad each season

Josh Sim — Mon, 27 Apr 2026 12:30:05 +0000

New draft proposal would open door for the likes of LaLiga and Serie A to revive plans for overseas matches.

The post Fifa to ‘allow’ leagues to stage one game abroad each season appeared first on SportsPro.

Crisis or opportunity? How the Premier League betting ban is resetting the shirt sponsorship market

Sam Carp — Fri, 24 Apr 2026 10:22:29 +0000

The Premier League’s front-of-shirt betting ban has left nine clubs still needing a new sponsor for next season.

The post Crisis or opportunity? How the Premier League betting ban is resetting the shirt sponsorship market appeared first on SportsPro.

From heritage to primetime: How modern pentathlon is engineering a sporting renaissance

Rob Stull — Mon, 20 Apr 2026 08:00:00 +0000

UIPM president Rob Stull reflects on the journey of taking a traditional Olympic discipline and evolving it into a broadcast‑friendly entertainment product fit for the digital age.

The post From heritage to primetime: How modern pentathlon is engineering a sporting renaissance appeared first on SportsPro.

What next for LIV Golf and sport’s relationship with Saudi Arabia?

Josh Sim — Thu, 16 Apr 2026 16:29:33 +0000

LIV’s arrival initiated a golfing civil war, but reports suggest the end might be nigh for the breakaway circuit, despite insisting business as usual.

The post What next for LIV Golf and sport’s relationship with Saudi Arabia? appeared first on SportsPro.

Inside Washington Spirit’s plan to deliver profitability within three years

Ed Dixon — Mon, 13 Apr 2026 18:05:32 +0000

CEO Kim Stone wants the NWSL franchise to be a commercial powerhouse and a consistent title winner.

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How the WTA balances purpose and returns: Seven takeaways from CEO Portia Archer

SportsPro — Wed, 08 Apr 2026 17:06:38 +0000

WTA chief executive Portia Archer on the commercial health of women's tennis, a landmark partnership with Mercedes-Benz and integrating player welfare into its sponsorship proposition.

The post How the WTA balances purpose and returns: Seven takeaways from CEO Portia Archer appeared first on SportsPro.

DFL CEO Steffen Merkel talks AI, Bundesliga media rights and Harry Kane impact

Ed Dixon — Tue, 07 Apr 2026 15:00:00 +0000

As the Bundesliga enters the business end of its season, SportsPro sits down with DFL co-chief executive Steffen Merkel to discuss the league’s commercial strategy.

The post DFL CEO Steffen Merkel talks AI, Bundesliga media rights and Harry Kane impact appeared first on SportsPro.

NBA Europe teams attract ‘US$1bn’ bids and EuroLeague interest

Ed Dixon — Thu, 02 Apr 2026 11:01:27 +0000

New competition reportedly draws major interest from more than 120 prospective investors.

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