Betting - SportsPro https://www.sportspro.com/betting/ Sport industry news and insights for the latest broadcast, sponsorship, OTT, technology and endorsement deals Thu, 21 May 2026 16:11:26 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.sportspro.com/wp-content/uploads/2021/04/cropped-spicon.jpeg Betting - SportsPro https://www.sportspro.com/betting/ 32 32 Crystal Palace turn to AI sector for new shirt sponsor ahead of betting ban https://www.sportspro.com/news/sponsorship-marketing/crystal-palace-ai-sector-shirt-sponsor-betting-ban/ Thu, 21 May 2026 16:07:31 +0000 https://www.sportspro.com/?p=485224 US software firm Temporal signs multi-year deal to replace Net88 as club’s main partner.

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]]> https://www.sportspro.com/wp-content/uploads/2026/05/Copy-of-Copy-of-Copy-of-WP-News-story-template-26.png Crisis or opportunity? How the Premier League betting ban is resetting the shirt sponsorship market https://www.sportspro.com/analysis/sponsorship-marketing/premier-league-betting-shirt-sponsorship-ban-categories-value-april-2026/ Fri, 24 Apr 2026 10:22:29 +0000 https://www.sportspro.com/?p=483353 The Premier League’s front-of-shirt betting ban has left nine clubs still needing a new sponsor for next season.

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]]> https://www.sportspro.com/wp-content/uploads/2026/04/Copy-of-Copy-of-WP-News-story-template-2026-04-23T162138.142.jpg Lazio’s US$22m Polymarket deal might not spark a European prediction market sponsorship boom https://www.sportspro.com/sponsorship-marketing/lazio-polymarket-prediction-markets-sponsorship-serie-a-april-2026/ Mon, 20 Apr 2026 15:56:45 +0000 https://www.sportspro.com/?p=483159 Italian club end three-year search for a sponsor but betting regulations and advertising rules could prevent it from being the next big source of revenue for soccer clubs, including the Premier League.

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]]> https://www.sportspro.com/wp-content/uploads/2026/04/Lazio-Polymarket-H.jpg Prediction market Kalshi identifies as ‘gambling’ firm as LaLiga partners with Polymarket https://www.sportspro.com/news/betting/kalshi-prediction-market-laliga-april-2026/ Thu, 02 Apr 2026 11:28:38 +0000 Exchange operator argues trademark filing does not characterise its business as lobbying efforts intensify.

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]]> https://www.sportspro.com/wp-content/uploads/2025/11/Barcelona-Lamine-Yamal-LaLiga.jpg US senators seek to ban sports prediction markets https://www.sportspro.com/news/betting/us-senate-prediction-markets-betting-march-2026/ Tue, 24 Mar 2026 10:39:00 +0000 Bipartisan legislation believes exchanges are unregulated betting markets.

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]]> https://www.sportspro.com/wp-content/uploads/2024/11/NBA-Fan-Phone.jpg MLB enters prediction markets with Polymarket deal https://www.sportspro.com/news/betting/mlb-polymarket-predictions-market-deal-ctfc-march-2026/ Fri, 20 Mar 2026 12:48:32 +0000 https://www.sportspro.com/?p=481541 League also signs MOU with federal regulator to safeguard itself against integrity risks.

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]]> https://www.sportspro.com/wp-content/uploads/2026/03/MLB-Ball.jpg Prediction market Kalshi charged with operating illegal betting operation in Arizona https://www.sportspro.com/news/betting/kalshi-prediction-markets-arizona-betting-charges-march-2026/ Wed, 18 Mar 2026 16:12:02 +0000 State argues Kalshi’s exchange operations are effectively gambling.

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]]> https://www.sportspro.com/wp-content/uploads/2026/03/Kalshi-H.jpg Genius Sports and Pac-12 strike integrity, tech and AI partnership https://www.sportspro.com/announcements/genius-sports-and-pac-12-strike-integrity-tech-and-ai-partnership/ Tue, 17 Mar 2026 13:56:32 +0000 https://www.sportspro.com/?p=481313 Genius Sports will deploy its data and AI platform GeniusIQ across Pac-12 football and basketball competitions.

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]]> https://www.sportspro.com/wp-content/uploads/2026/03/Genius-Pac-12-H.jpg Underdog Fantasy acquires prediction markets exchange and lays off employees in pivot https://www.sportspro.com/news/betting/underdog-fantasy-prediction-markets-aristotle-march-2026/ Tue, 10 Mar 2026 12:04:05 +0000 Gaming firm closes sole sportsbook in North Carolina and can offer own contracts by buying Aristotle.

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]]> https://www.sportspro.com/wp-content/uploads/2022/07/Underdog-HOZ.png F1 enters betting market as Betway joins as official operator https://www.sportspro.com/betting/f1-betway-betting-operator-regional-march-2026/ Thu, 05 Mar 2026 12:38:25 +0000 Multi-year deal spans Europe, MENA, Canada and Mexico.

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]]> https://www.sportspro.com/wp-content/uploads/2026/03/f1-betway-betting-operator-march-2026.jpg Premier League clubs face ban on sponsorship from unlicensed betting firms https://www.sportspro.com/news/betting/uk-sports-teams-unlicensed-gambling-sponsorship-ban-february-2026/ Mon, 23 Feb 2026 16:04:45 +0000 https://www.sportspro.com/?p=479500 Government considers cracking down on firms without UK licence to protect consumers.

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]]> https://www.sportspro.com/wp-content/uploads/2026/02/Bournemouth-Everton-Premier-League.jpg Prediction markets explained: How they work, the risks and what they mean for sport https://www.sportspro.com/features/sponsorship-marketing/prediction-markets-sport-explainer-kalshi-polymarket-fanduel-draftkings-sponsorship/ Tue, 10 Feb 2026 15:00:00 +0000 https://www.sportspro.com/?p=478323 Prediction markets have surged in popularity, but the sector faces legal and regulatory challenges, forcing sport to carefully assess whether to get involved.

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]]> https://www.sportspro.com/wp-content/uploads/2026/02/News-story-template-1.jpg Genius Sports makes US$1.2bn swoop for Legend’s sports betting tech platform https://www.sportspro.com/news/betting/genius-sports-legend-acquisition-betting-february-2026/ Thu, 05 Feb 2026 16:03:08 +0000 Acquisition will integrate data with content and advertising capabilities.

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]]> https://www.sportspro.com/wp-content/uploads/2025/09/Green-Bay-Packers-Micah-Parsons-NFL.jpg DAZN adds Polymarket prediction markets to live streams in the US https://www.sportspro.com/news/betting/dazn-polymarket-prediction-markets-january-2026/ Tue, 20 Jan 2026 15:18:05 +0000 Sports platform becomes latest to embrace real time contract exchange functionality.

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]]> https://www.sportspro.com/wp-content/uploads/2025/10/DAZN-Microphone-1.jpg Fifa hands Stats Perform World Cup betting data and streaming rights https://www.sportspro.com/news/data/fifa-world-cup-betting-data-streaming-rights-stats-perform-january-2026/ Tue, 13 Jan 2026 12:14:40 +0000 Landmark deal will see bookmakers offer live data and video feeds for international soccer competitions.

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]]> https://www.sportspro.com/wp-content/uploads/2026/01/Copy-of-Copy-of-WP-News-story-template-2026-01-13T120936.277.jpg Why Paddy Power’s darts sponsorship is about driving brand affinity – not bets https://www.sportspro.com/analysis/insights/analysis/paddy-power-pdc-world-darts-championship-sponsorship-advert-marketing/ Mon, 12 Jan 2026 14:41:06 +0000 https://www.sportspro.com/?p=475362 Paddy Power believes its title sponsorship of the PDC World Darts Championship is less about gambling activity and more about entertaining fans. By leaning into darts’ party atmosphere and creative freedom, the Flutter-owned bookmaker wants to build deeper trust and long-term brand loyalty in a crowded market.

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]]> https://www.sportspro.com/wp-content/uploads/2026/01/Luke-Littler-3.jpg Revenue growth, major league moves and AI innovation: Sportradar’s sports tech momentum in 2025 https://www.sportspro.com/analysis/betting/sportradar-sports-tech-innovation-nba-mlb-ioc/ Wed, 17 Dec 2025 09:26:56 +0000 https://www.sportspro.com/?p=473676 Some companies are so entwined within the tapestry of sport that it can be easy to forget they’re there. Swiss-based Sportradar is one such company.

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]]> https://www.sportspro.com/wp-content/uploads/2022/11/Sportradar.jpg 2025 in review: The sports business year in deals https://www.sportspro.com/features/broadcast-ott/2025-sports-sponsorship-tv-rights-deals-espn-dazn-paramount-netflix-wbd-nfl-lakers-pif-f1-apple/ Tue, 16 Dec 2025 16:00:00 +0000 https://www.sportspro.com/?p=473580 As 2025 draws to a close, SportsPro delivers its annual month-by-month recap of the standout deals from across the global sports industry.

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]]> https://www.sportspro.com/wp-content/uploads/2025/12/News-story-template-13.jpg PDC eyes broader partnership mix but betting brands “queuing up” to sponsor darts https://www.sportspro.com/news/sponsorship-marketing/pdc-world-darts-championship-sponsorship-betting-matt-porter-interview-december-2025/ Wed, 10 Dec 2025 10:42:19 +0000 https://www.sportspro.com/?p=473667 Professional Darts Corporation CEO Matt Porter says cutting back on gambling sponsorship would be “counterproductive”.

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]]> https://www.sportspro.com/wp-content/uploads/2025/12/Paddy-Power-1.jpg PDC World Darts Championship extends Paddy Power title sponsorship until 2031 https://www.sportspro.com/news/betting/pdc-world-darts-championship-paddy-power-title-sponsorship-2031-december-2025/ Mon, 01 Dec 2025 10:42:09 +0000 https://www.sportspro.com/?p=472753 Flutter-owned betting brand agrees five-year deal, after first signing on in 2023.

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