Women's Sport - SportsPro https://www.sportspro.com/womens-sport/ Sport industry news and insights for the latest broadcast, sponsorship, OTT, technology and endorsement deals Mon, 06 Jul 2026 13:06:31 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.sportspro.com/wp-content/uploads/2021/04/cropped-spicon.jpeg Women's Sport - SportsPro https://www.sportspro.com/womens-sport/ 32 32 “It’s not that it doesn’t work”: Crux Football’s Bex Smith on why women’s soccer needs a new ownership model https://www.sportspro.com/features/finance-investment/womens-football-ownership-crux-football-bex-smith-montpellier-fc-rosengard/ Mon, 06 Jul 2026 15:00:00 +0000 Women’s soccer in Europe has some of the world’s best players and most recognisable clubs. But, for Bex Smith, the numbers haven’t been adding up.

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Why more training alone won’t advance women leaders https://www.sportspro.com/opinions/decision-makers/women-sport-leadership-training-research-new-era-university-of-queensland/ Tue, 23 Jun 2026 16:00:00 +0000 When most organisations think about developing female leaders, they focus on skills, workshops and courses. But new research suggests the greatest value of women's leadership initiatives may have little to do with training at all.

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Record attendances, mainstream exposure and lasting legacy: How the 2026 ICC T20 Women’s World Cup will take English women’s cricket to the next level https://www.sportspro.com/features/insights/features/t20-womens-cricket-world-cup-ecb-attendances-revenues-legacy/ Fri, 05 Jun 2026 14:10:52 +0000 https://www.sportspro.com/?p=486043 Beth Barrett-Wild, the T20 Women’s World Cup tournament director explains how record revenues and rising audiences will drive lasting change for women's cricket.

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SportsPro NEW ERA programme grows again as 2026 cohort unveiled https://www.sportspro.com/announcements/womens-sport/sportspro-new-era-2026-class/ Tue, 26 May 2026 13:05:00 +0000 Year-round career development programme returns with expanded class of 16 female sports industry executives.

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Exclusive: Olympic champion Keely Hodgkinson signs with WME Sports https://www.sportspro.com/news/agencies/keely-hodgkinson-wme-sports-representation-may-2026/ Thu, 07 May 2026 09:34:26 +0000 https://www.sportspro.com/?p=484000 Agency will represent British 800m star for commercial partnerships and brand collaborations.

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NWSL awards 18th franchise to Columbus for ‘record’ US$205 million https://www.sportspro.com/news/finance-investment/columbus-nwsl-franchise-fee-soccer-expansion-april-2026/ Wed, 22 Apr 2026 10:07:23 +0000 https://www.sportspro.com/?p=483235 Haslam Sports Group-led consortium pays US$40m more than Atlanta did last year.

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Rebuilding college sports: Pac-12’s Teresa Gould and Big East’s Val Ackerman talk conference realignment https://www.sportspro.com/features/decision-makers/college-sports-realignment-pac-12-big-east-ncaa-april-2026/ Tue, 14 Apr 2026 13:18:16 +0000 https://www.sportspro.com/?p=482803 In US college athletics, realignment is often framed as a reactive process. But proactive leadership is key to shaping what comes next.

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Inside Washington Spirit’s plan to deliver profitability within three years https://www.sportspro.com/features/womens-sport/washington-spirit-nwsl-revenue-profit-kim-stone-trinity-rodman/ Mon, 13 Apr 2026 18:05:32 +0000 https://www.sportspro.com/?p=482764 CEO Kim Stone wants the NWSL franchise to be a commercial powerhouse and a consistent title winner.

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How the WTA balances purpose and returns: Seven takeaways from CEO Portia Archer https://www.sportspro.com/features/decision-makers/wta-portia-archer-womens-tennis-sponsorship-business/ Wed, 08 Apr 2026 17:06:38 +0000 https://www.sportspro.com/?p=482527 WTA chief executive Portia Archer on the commercial health of women's tennis, a landmark partnership with Mercedes-Benz and integrating player welfare into its sponsorship proposition.

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Women’s elite sports revenues to hit US$3bn in 2026 https://www.sportspro.com/news/finance-investment/womens-sport-revenue-sponsorship-broadcast-deloitte-april-2026/ Wed, 08 Apr 2026 11:37:29 +0000 https://www.sportspro.com/?p=482543 Deloitte report projects revenues to rise 340% between 2022 and end of this year.

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Sixth Street’s Bay Collective makes first UK soccer investment with Sunderland Women https://www.sportspro.com/news/finance-investment/sixth-street-bay-collective-sunderland-women-team-sale-wsl-april-2026/ Wed, 08 Apr 2026 09:39:58 +0000 https://www.sportspro.com/?p=482537 Multi-club ownership group agrees to buy majority stake in WSL 2 team.

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WTA Finals ‘to leave’ Saudi Arabia after 2026, Charlotte emerges as host option https://www.sportspro.com/news/major-events/wta-finals-saudi-arabia-riyadh-charlotte-host-april-2026/ Thu, 02 Apr 2026 11:45:55 +0000 https://www.sportspro.com/?p=482376 WTA CEO Portia Archer had wanted to extend the event’s stay in Riyadh.

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Jake Paul’s MVP and Sky Sports agree women’s boxing broadcast deal https://www.sportspro.com/news/broadcast-ott/jake-paul-most-valuable-promotions-mvp-sky-sports-boxing-media-rights-deal-april-2026/ Wed, 01 Apr 2026 12:20:04 +0000 https://www.sportspro.com/?p=482311 Pay-TV broadcaster becomes exclusive home of MVPW in the UK and Ireland.

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Alexis Ohanian ‘paying US$20m’ for women’s TGL franchise https://www.sportspro.com/news/finance-investment/alexis-ohanian-womens-tgl-wtgl-lagc-franchise-march-2026/ Fri, 27 Mar 2026 16:06:18 +0000 https://www.sportspro.com/?p=482024 Tech entrepreneur's LAGC joins Atlanta Drive as second confirmed team for new golf tournament.

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WNBA CBA quadruples salary cap to US$7m in new revenue sharing agreement https://www.sportspro.com/news/womens-sport/wnba-cba-wnbpa-2032-revenue-salaries-benefits-march-2206/ Mon, 23 Mar 2026 13:23:36 +0000 https://www.sportspro.com/?p=481613 Salary cap is projected to surpass US$11m in 2032.

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WNBA and WNBPA strike ‘verbal agreement’ for new CBA https://www.sportspro.com/news/womens-sport/wnba-wnbpa-cba-verbal-agreement-march-2026/ Wed, 18 Mar 2026 12:45:12 +0000 https://www.sportspro.com/?p=481380 Women’s basketball league averts delay to 2026 season after agreeing to long-awaited deal with players.

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Ariel Investments’ Project Level women’s sports fund seeks ‘US$1bn’ https://www.sportspro.com/news/finance-investment/ariel-investments-project-level-womens-sports-fund-march-2026/ Tue, 17 Mar 2026 14:20:49 +0000 https://www.sportspro.com/?p=481344 Denver Summit and LOVB investor would become the largest women’s sports investment fund.

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PWHL gets first live national US TV broadcast with Ion https://www.sportspro.com/news/broadcast-ott/pwhl-scripps-sports-ion-ally-financial-national-broadcast-march-2026/ Fri, 13 Mar 2026 15:01:42 +0000 https://www.sportspro.com/?p=481103 Partnership with Ally Financial will create the first national linear television broadcast for women’s ice hockey league.

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Dave Checketts’ private equity fund targets golf and women’s sports https://www.sportspro.com/news/finance-investment/dave-checketts-golf-womens-sport-investment-march-2026/ Fri, 13 Mar 2026 11:59:43 +0000 https://www.sportspro.com/?p=481079 Former Utah Jazz and New York Knicks president formed a US$1.2bn investment vehicle with The Cynosure Group last year.

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NWSL to reveal 18th team this year, will debut in 2028 https://www.sportspro.com/news/finance-investment/nwsl-expansion-18-teams-2028-timeline-jessica-berman/ Thu, 12 Mar 2026 10:01:56 +0000 https://www.sportspro.com/?p=480961 League commissioner Jessica Berman says "a dozen or so" ownership groups are in expansion talks.

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