Technology - SportsPro https://www.sportspro.com/technology/ Sport industry news and insights for the latest broadcast, sponsorship, OTT, technology and endorsement deals Thu, 16 Jul 2026 15:49:13 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.sportspro.com/wp-content/uploads/2021/04/cropped-spicon.jpeg Technology - SportsPro https://www.sportspro.com/technology/ 32 32 From Hungary to home plate: How smarter ticket pricing unlocks double-digit growth for minor league and niche sports properties https://www.sportspro.com/opinions/technology/smarter-ticket-pricing-unlocks-double-digit-growth-for-minor-leagues/ Thu, 16 Jul 2026 15:07:35 +0000 https://www.sportspro.com/?p=487980 DynamO Pricing built its dynamic pricing platform in Budapest. Six years on, it is pricing tickets for a dozen American baseball clubs, the West End, multiple motorsport properties and the Edinburgh International Festival.

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]]> https://www.sportspro.com/wp-content/uploads/2026/07/Copy-of-Copy-of-Copy-of-WP-News-story-template-93.png Versant buys Full Swing for US$530m to build out digital golf business https://www.sportspro.com/news/finance-investment/versant-full-swing-golf-technology-simulator-acquisition-july-2026/ Tue, 07 Jul 2026 15:09:11 +0000 https://www.sportspro.com/?p=487579 Versant seeks to diversify away from linear television as Bruin secures another lucrative exit from its investment.

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]]> https://www.sportspro.com/wp-content/uploads/2026/07/Copy-of-Copy-of-Copy-of-WP-News-story-template-90.png TSC launches EventAIQ, an AI-enabled self-service for event impact https://www.sportspro.com/news/technology/tsc-launches-eventaiq-an-ai-enabled-self-service-for-event-impact/ Mon, 06 Jul 2026 16:31:23 +0000 https://www.sportspro.com/?p=487543 The Sports Consultancy (TSC) launches EventAIQ, an AI-enabled, self-service, always-on platform for measuring, comparing and optimising the impact of events, programmes and infrastructure assets across sport, culture and community programmes.

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]]> https://www.sportspro.com/wp-content/uploads/2026/07/Copy-of-Copy-of-Copy-of-WP-News-story-template-88-1.png Netflix, Roblox and Football Manager: World Cup 2026 reveals the benefits and limitations of Fifa’s post-EA video game strategy https://www.sportspro.com/analysis/esports-and-digital-sport/netflix-roblox-football-manager-video-game-strategy-fifa/ Fri, 03 Jul 2026 16:06:27 +0000 https://www.sportspro.com/?p=487437 Fifa and EA Sports used to launch World Cup video games together. Their strategies for this year’s tournament epitomise their divergent paths four years after the high-profile split and why Fifa may not challenge EA’s soccer supremacy any time soon.

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]]> https://www.sportspro.com/wp-content/uploads/2026/07/Copy-of-Copy-of-Copy-of-WP-News-story-template-82.png The business of the Tour de France: The curious commercialism of a national obsession and global spectacle https://www.sportspro.com/features/finance-investment/tour-de-france-cycling-business-model-sponsorship-media-rights-tech-finances/ Thu, 02 Jul 2026 16:46:34 +0000 https://www.sportspro.com/?p=487395 The Tour de France has transformed from an icon of French culture into a global media property and is backed by one of the most unique business models in sport.

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]]> https://www.sportspro.com/wp-content/uploads/2026/07/Tadej-Pogacar-Tour-de-France-2025-H.jpg 30 years of Opta: How a marketing exercise became the foundation of soccer’s AI future https://www.sportspro.com/features/broadcast-ott/stats-perform-opta-data-analytics-ai/ Mon, 29 Jun 2026 14:00:00 +0000 https://www.sportspro.com/?p=487090 Three decades ago, an upstart management consultancy kickstarted a data revolution in English soccer. Now, Opta is at the forefront of an AI-driven transformation of how the sport is watched, played and understood.

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]]> https://www.sportspro.com/wp-content/uploads/2026/06/Harry-Kane-Goal-H.jpg The business of Wimbledon: Careful modernisation of tennis tradition protects a unique commercial model https://www.sportspro.com/analysis/finance-investment/wimbledon-commercial-business-model-tennis-broadcast-sponsorship/ Thu, 25 Jun 2026 14:30:00 +0000 https://www.sportspro.com/?p=486958 Wimbledon's brand preservation over revenue maximisation has made it tennis's most prestigious event. Now it is seeking to modernise its facilities and broadcast coverage to maintain this position.

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]]> https://www.sportspro.com/wp-content/uploads/2026/06/Iga-Swiatek-Wimbledon-2025.jpg F1 announces ticketing platform Fever as new official supplier https://www.sportspro.com/announcements/spotlight-agency/f1-announces-ticketing-platform-fever-as-new-official-supplier/ Thu, 25 Jun 2026 13:20:07 +0000 https://www.sportspro.com/?p=487000 Formula One has announced that Fever, a leading global live-entertainment technology platform, will join the sport in a long-term global strategic partnership as its official supplier for races in 2027 and beyond.

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]]> https://www.sportspro.com/wp-content/uploads/2026/06/Copy-of-Copy-of-Copy-of-WP-News-story-template-68.png ‘The most valuable real estate’: How the 2026 World Cup became a springboard for AI innovation https://www.sportspro.com/features/technology/fifa-world-cup-2026-ai-lenovo-tech/ Tue, 23 Jun 2026 14:01:00 +0000 https://www.sportspro.com/?p=486803 Four years on from the launch of ChatGPT, the 2026 World Cup is the first edition of sport’s biggest event to truly integrate AI across the board, with Lenovo playing a major role. With intelligent technologies influencing everything from tournament broadcasts to referee systems, SportsPro breaks down how AI is transforming how the competition is operated and consumed by fans.

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]]> https://www.sportspro.com/wp-content/uploads/2026/06/World-Cup-AI-1.jpg Fifa Fan ID card seeks to unify physical and digital 2026 World Cup experience https://www.sportspro.com/news/fifa-world-cup-2026-fan-id-may-2026/ Tue, 26 May 2026 10:46:36 +0000 https://www.sportspro.com/?p=485432 New programme promises benefits and features for fans while allowing Fifa to gather more data on spectators.

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]]> https://www.sportspro.com/wp-content/uploads/2026/05/Fifa-Fan-ID.jpg Eight things the sports industry keeps telling itself – and why most of them aren’t true https://www.sportspro.com/opinions/finance-investment/sports-industry-dreams-reality-tv-rights-ai-investors-social-media-athletes/ Fri, 22 May 2026 15:43:25 +0000 https://www.sportspro.com/?p=485364 SportsPro CEO Nick Meacham explains why the gap between the LinkedIn view of the industry and the reality has never been wider.

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]]> https://www.sportspro.com/wp-content/uploads/2026/05/Copy-of-Copy-of-Copy-of-WP-News-story-template-32.png Why BT is banking on Euro 2028 to reassert telco market dominance https://www.sportspro.com/sponsorship-marketing/bt-euro-2028-sponsor-tech-5g-network-telco/ Tue, 12 May 2026 16:03:32 +0000 https://www.sportspro.com/?p=484410 BT’s 5G, fibre and security services will deliver the digital backbone for the tournament. But it also reflects how international soccer is a unique marketing opportunity for national telecoms champions.

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]]> https://www.sportspro.com/wp-content/uploads/2026/05/Harry-Kane-Euro-VERT.jpg ‘Personalisation is not optional’: How ESPN is using AI to turn one show into millions https://www.sportspro.com/analysis/broadcast-ott/espn-unlimited-dtc-streaming-sportscenter-personalisation-ai/ Wed, 15 Apr 2026 15:56:15 +0000 https://www.sportspro.com/?p=482932 ESPN's Brian Marshall explains how AI and tech reliability are enabling the broadcaster to create tailored experiences for fans.

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]]> https://www.sportspro.com/wp-content/uploads/2026/04/Stafford-NFL-HOZ.jpg Diverging paths: How capital markets are repricing sports technology segments https://www.sportspro.com/opinions/finance-investment/sports-technology-data-analytics-investors-the-sports-consultancy-tsc-spin-100/ Mon, 13 Apr 2026 07:30:00 +0000 https://www.sportspro.com/?p=482684 Technology and data have never been more embedded in sport but, as Akhilesh Agarwal writes, the TSC SPIN 100 shows that investors are prioritising revenue visibility and business model strength over growth alone.

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]]> https://www.sportspro.com/wp-content/uploads/2026/04/News-story-template.jpg Arsenal tap Meta for global WhatsApp and Facebook partnership https://www.sportspro.com/news/sponsorship-marketing/arsenal-meta-facebook-whatsapp-global-partnership-april-2026/ Fri, 10 Apr 2026 10:00:15 +0000 https://www.sportspro.com/?p=482669 Digital experiences to provide new fan engagement opportunities.

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]]> https://www.sportspro.com/wp-content/uploads/2026/04/Gabriel-Arsenal.jpg Bryson DeChambeau leads ‘eight-figure’ SportsBox AI acquisition https://www.sportspro.com/news/technology/bryson-dechambeau-sportsbox-ai-acquisition-april-2026/ Thu, 09 Apr 2026 10:31:24 +0000 https://www.sportspro.com/?p=482593 US golfer credited company’s coaching technology following 2024 US Open win.

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]]> https://www.sportspro.com/wp-content/uploads/2026/04/Bryson-DeChambeau.jpg DFL CEO Steffen Merkel talks AI, Bundesliga media rights and Harry Kane impact https://www.sportspro.com/features/decision-makers/leadership/bundesliga-ceo-steffen-merkel-interview-tv-rights-ai-sky-dazn-harry-kane/ Tue, 07 Apr 2026 15:00:00 +0000 https://www.sportspro.com/?p=482423 As the Bundesliga enters the business end of its season, SportsPro sits down with DFL co-chief executive Steffen Merkel to discuss the league’s commercial strategy.

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]]> https://www.sportspro.com/wp-content/uploads/2026/04/News-story-template-8.jpg Premier League opposes UK plans for AI copyright exemptions https://www.sportspro.com/technology/premier-league-ai-tech-regulation-april-2026/ Tue, 07 Apr 2026 11:05:44 +0000 https://www.sportspro.com/?p=482454 English soccer’s top flight suggests sport has not been considered in proposals.

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]]> https://www.sportspro.com/wp-content/uploads/2026/02/Premier-League-Ball.jpg Whoop raises US$575m as Ronaldo, LeBron and McIlroy increase commitment https://www.sportspro.com/news/technology/whoop-fitness-investment-10bn-april-2026/ Wed, 01 Apr 2026 10:54:04 +0000 https://www.sportspro.com/?p=482305 Fitness tracking specialist now valued at US$10.1bn and has raised nearly US$1bn as it preps for IPO.

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]]> https://www.sportspro.com/wp-content/uploads/2026/02/Ronaldo-HOZ.jpg What SportsInnovation 2026 revealed about soccer’s tech-driven future https://www.sportspro.com/interviews/technology/sportsinnovation-2026-review-dfl-d-live-sports-technology-innovation-games/ Mon, 30 Mar 2026 15:21:52 +0000 https://www.sportspro.com/?p=482084 After the fourth edition of SportsInnovation in Düsseldorf, Luccas Roznowicz and Martin Ammermann pick out their key takeaways from the event.

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