Browse by topic
Exclusive Content
ESPN's Brian Marshall explains how AI and tech reliability are enabling the broadcaster to create tailored experiences for fans.
- Broadcast & OTT
As the Bundesliga enters the business end of its season, SportsPro sits down with DFL co-chief executive Steffen Merkel to discuss the league’s commercial strategy.
- Leadership
Cloud, AI and advanced networking will be crucial to scaling and securing the Olympic Games as it looks to become more efficient and sustainable. In that context, Milan-Cortina’s embrace of remote tech teams, embedded intelligence and digital platforms was a major milestone.
- Technology
What's Next
As investors and private equity firms continue to play a transformative role across sports teams, leagues, and platforms worldwide, the demand for meaningful connections, actionable insights, and high-impact deal-making has never been greater. The SportsPro Investment Summit will once again gather hundreds of industry leaders, investors, and key stakeholders - uniting the decision-makers shaping the
- 21 July 2026
Designed for a curated audience, this bespoke gathering will cut through the noise to deliver practical insight on the strategies to succeed in sports media – driving ROI, unlocking new revenue streams, and future-proofing your business – through short, case-led sessions and meaningful dialogue.
- 13 September 2026
Join us for the third edition of SportsPro AI - bigger, bolder, and laser-focused on turning AI ambition into action. In 2026, we will build on the momentum to go deeper into how AI is transforming performance, fan experiences, and the business of sport. This is where the innovators shaping the future of intelligent sport
- 29 September 2026
Agency Spotlight
From creators and fan experiences to sponsorship, participation and media consumption, industry leaders share the trends reshaping how fans connect with football's biggest stage.
- Spotlight
The surge in prediction markets during the World Cup points to a broader shift in fan behaviour, with rights holders increasingly challenged to turn passive audiences into active participants through prediction, gamification and first-party digital experiences.
- Spotlight
Marathon running has become one of sport's most valuable assets. Hans-Peter Zurbruegg, senior vice president of Active Lifestyle at Infront discusses how cities, sponsors and organisers are trying to sustain the boom.
- Spotlight
