Social media is an essential industry tool in order to attract and maintain consumer engagement. Consequently, the adoption rate of live social video has accelerated rapidly. Media organisations across the world need to react quickly to digital demands and capitalise on live social video investments; boosting their channels performance.
Grabyo is a professional cloud video platform for live clipping, live production and editing. With over 1 million clips created in Grabyo in 2021 and with a whopping 19 billion video views and 25,000 live broadcasts, they are uniquely placed to analyse the impact live video can make on your content delivery.
Their latest report analyses the best practices on how to integrate live social video into your content strategy. Explore fascinating insights from the likes of TikTok, Southampton FC and the Professional Squash Association (PSA).
Whitepapers
During the pandemic, streaming adoption accelerated beyond expectation, skyrocketing to new heights with every passing quarter. However, as they say, all good things must come to an end. In the case of global streaming consumption, this means a stabilisation as pandemic-driven gains are maintained and a new bar set for what normal looks like in entertainment.
Conviva processes nearly three trillion streaming data events daily, supporting more than 500 million unique viewers watching 200 billion streams per year across four billion applications streaming on devices. The report analyses the state of streaming in Q4 2021.
SportsPro has teamed up with Turnstile to lift the bonnet on sponsorship value and explore which rights are the key value drivers in global sponsorships.
Since launching, Turnstile has been supporting many of the world’s most progressive rights holders, brands and investors to understand the true market value of their sponsorship assets. They’ve valued over $2 billion of sponsorship deals and learnt an enormous amount about where the value lies.
In this report Turnstile share the learnings and data.
The early growth of online TV was defined by on demand. Those days are gone. Live streaming is in the driver’s seat with untapped potential.
This white paper from Edgecast looks at the future of live streaming, the challenges in getting there, and how technology will deliver a better-than-TV experience.
Featuring in-depth conversations with respected leaders and inspiring thinkers from within and outside sport, the CEO Playbook 2022 comprises an extensive collection of insights and interviews, including more than 24 hours of exclusive audio content.
Hear from those who have successfully led and managed businesses through an unprecedented era of change as they discuss a diverse range of subjects – from managing your finances through the dark days to resetting your strategy, building a more diverse team and negotiating your way out of trouble.
To mark the launch of Ignition – a new event where sport meets technology – SportsPro has teamed up with SportsTechX to explore the emerging businesses and themes that are driving the next generation of growth across the sports technology ecosystem.
The report delves into the state of play within the five themes of Ignition – commerce, data and analytics, fan engagement, in venue, and media and consumption – uncovering the investment and funding landscape, the companies to keep an eye on, and the key trends fuelling growth.
As the sports world reopens, sports leaders continue to prioritise OTT streaming. From tennis to golf to football, OTT video services offer a huge opportunity to boost fan engagement and generate revenue.
This guide details how you can drive fan engagement and revenue with sports video in six key ways, pulling in real-life stories about how the U.S. Golf Association, Tennis Australia, and Stadium are using OTT to connect with fans in new and profitable ways.
While Instagram started as a photo app, it’s video that has become its future.
This report examines brands’ usage of video within Instagram, identifies which brands and accounts are using it best, and offers tips and insights for creators.
Throughout this week, SportsPro will be unveiling a special series that considers the future of women’s sports in the wake of the pandemic, featuring expert voices from the likes of Togethxr, Just Women’s Sports, the Women's Sport Trust, Wasserman’s The Collective, Ata Football, DAZN, Sky Sports, the Football Association (FA) and more. Check back daily for new releases.
Behind every great motorsport event is a great circuit, carefully operated to attract a wide variety of series, fans and sponsors. But that’s not all. Services such as hospitality, ticketing, design and technology also play an increasingly important role in the operation of these venues and their events.
BlackBook Motorsport’s newest report showcases several international circuits, exploring key areas of their businesses - from design and build, to venue operations and commercial partnerships, ticketing, hospitality, and adjusting to the new realities brought about by the pandemic.