Fandom is the lifeblood of the sports industry – but too often, sports properties grow fan bases with mixed effectiveness and without an overarching strategy.
New insight, born out of analysis by Two Circles, shows that 66% of all sports consumption comes from just 20% of the most dedicated fans. When we dig into that 80% of casual fans, we find segments with just as much underlying intent, interest, time and spending power as today’s cores.
Download the full report below to identify some of the biggest opportunities sports properties have to nurture lifelong fandoms in their audiences, resulting in long-term gains for audience and revenue growth.
Talking points include:
- Advocacy is exponential: Empowering core fans as advocates brings casual fans into the fold and strengthens community-driven engagement.
- Knowledge builds passion: Create lasting connections by bridging the “knowledge gap” between casual and core fans. Generate knowledge sparks via social media and gaming that will sustain curiosity and build passion.
- Friction is the enemy: Reducing friction is crucial to retaining fans. Simplifying access and easing life barriers can help fans stay engaged through busy life stages.
