G42, the Abu Dhabi based global technology group, has launched the second edition of The Future of Sport and AI in partnership with The Future Laboratory, a London based strategic foresight consultancy. Based on in-depth research and insights from senior sports executives and experts, the report explores how AI is transforming the industry, broadening access while exposing a strategy gap.
The research highlights five areas where AI is transforming sport:
- Strategy and tactics through real-time decision agents and advanced simulations
- Talent development via data-led scouting and immersive VR training
- Fan engagement with personalized experiences, AI-driven commentary and co-created design
- Health and performance through predictive wearables and cycle-based training tools
- Design from low-carbon kit innovation to intelligent recovery environments
It outlines opportunities and risks. Featuring commissioned research, expert interviews, surveys, and case studies with Mercedes-AMG Petronas F1 and UAE Team Emirates, it highlights AI’s growing influence on sport.
For more insights into G42’s work and the report, follow them on LinkedIn, X, and Instagram.
