Ten Toes Media
England Rugby has extended its partnership with Ten Toes for a further two years, covering channel and community management and strategic consultancy for both the England Rugby and Red Roses channels.
The new agreement builds on a two-year collaboration that has seen record growth and engagement across England Rugby’s digital platforms, with Ten Toes playing a key role in elevating the stories of players, tournaments and the wider rugby community.
This summer has also seen Ten Toes have a significant impact on the Red Roses channels ahead of the 2025 Women’s Rugby World Cup, attending player shoots, supporting partner launches, and delivering creative storytelling designed to raise the profile of the squad. The team’s work has brought supporters closer to the players and preparations, building excitement and momentum for the tournament on home soil.
Under the extended contract, Ten Toes will continue to manage the day-to-day running of the England Rugby and Red Roses social channels, deliver best-in-class content and tournament coverage, and provide data-led strategic guidance to deepen connections with supporters and inspire the next generation.
Tom Biggs, Content Strategy Director at Ten Toes, said: “We’re delighted to be extending our partnership with England Rugby. The past two years have been an incredible journey, and we’re proud of the results we’ve achieved together – from growing audiences to bringing supporters closer to the moments that matter.
“We’re excited to continue working closely with the internal content team to keep pushing creative boundaries, tell powerful stories, and help England Rugby and the Red Roses connect with supporters in ways that showcase the very best of English rugby.”
Nabil Hassan, Head of Content at England Rugby, said: “Ten Toes have been an invaluable partner in delivering growth and innovation across England Rugby and Red Roses’ channels. Their strategic expertise, matchday coverage and day-to-day channel management have helped us to excite, entertain and unite audiences across the board.
“With a huge two years ahead, including the Women’s Rugby World Cup and a packed international calendar, we’re thrilled to continue working with Ten Toes to deliver meaningful storytelling for our supporters.”
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About Ten Toes
Ten Toes has a clear and passionate ambition: to bring talent, brands and organisations closer to their fans – and to each other.
Building personal brands for talent has always been a core agency offering – helping them tell their stories and aligning them with like-minded causes and commercial partners.
Our talent roster features world-class athletes, like Harry Kane, Alessia Russo and Martin Ødegaard, alongside England Rugby Captain Maro Itoje. But our network extends far beyond this. We’re connected to many top-tier global athletes for whom we regularly broker high-value brand deals.
In turn, we have gained a reputation for excellence amongst brands, enabling the likes of Meta, Ferrero, Expedia, LG, Just Eat and Visa to maximise their sport partnerships’ effectiveness through channel management, a social-first content series or an engaging talent activation.
Furthermore, we are having a notable impact on the rights holders we work with, deepening their connections with fans through strategic guidance and development, actionable recommendations, data-driven insight and best-in-class creativity.
With FIFA as a long-term founding client, we have since provided support to some of the biggest names in sport, including FIFA, Matchroom Boxing, The RFU (England Rugby and Red Roses) and The FA.
For Ten Toes enquiries, please contact:
Maddie Coutts, Business Growth Director
mcoutts@tentoesmedia.com