Sportz Interactive
London, 2nd December 2025: Sportz Interactive (SI), a global leader in sports technology and fan engagement, has partnered with Eurovision Sport – the European Broadcasting Union’s premier free-to-air digital streaming platform – and NAGRAVISION to deliver a next-generation AI-led content automation solution.
The collaboration will enable the processing of over 10,000 hours of sports content annually across more than 20 disciplines, bringing multilingual, real-time, AI-powered video to audiences worldwide. The delivery covers multiple formats — including 16:9, 9:16 and 1:1 — across a range of content strands such as highlights, clips, compilations and listicles, and is distributed through both owned-and-operated channels and social media.
The partnership combines Eurovision Sport’s growing digital footprint, NAGRAVISION’s high performance and secure D2C OTT infrastructure, and SI’s Playground platform — an enterprise-grade video automation system already powering premium coverage for the likes of Swiss Ski, World Endurance Championship, FIS, Athlos, UEFA, Diamond League, and Pan Am Games. Together, they are reshaping how live sports content is captured, processed, and delivered across formats, geographies, and devices.
Alan Fagan, Managing Director, Eurovision Sport, said: “At Eurovision Sport, we are constantly evolving how we serve our members and their audiences. Building on our partnership with NAGRAVISION, this collaboration with SI exemplifies that commitment by bringing faster, more intelligent content workflows to our operations and ensuring we deliver scale and quality in every frame.”
Raghav Mehta, SVP – Revenue & Partnerships at Sportz Interactive (SI), added: “This is the future of content. Automated, intelligent, and deeply personal. By combining AI-powered video production with secure, seamless delivery, we’re enabling broadcasters to create engaging highlights in minutes, tailored for any audience, anywhere.”
At the heart of the solution:
- Real-time highlight generation in under five minutes using computer vision and NLP models.
- Multi-language publishing across 5+ languages.
- GenAI storytelling to create fan-specific clips, geo-targeted content.
- Multi-format output (16:9, 9:16, 1:1) optimised for broadcast, OTT, and social media.
- Seamless integration with CMS, MAM, OTT, and social platforms.
By working together, SI, Eurovision Sport, and NAGRAVISION are setting a new standard for sports content production — making it faster, smarter, and more accessible for fans everywhere.
About European Broadcasting Union
The European Broadcasting Union (EBU) is the world’s leading alliance of public service media (PSM). We have 113 Member organizations in 56 countries and have an additional 31 Associates in Asia, Africa, Australasia and the Americas. Our Members operate nearly 2,000 television, radio and online channels and services, and offer a wealth of content across other platforms. Together they reach an audience of more than one billion people around the world, broadcasting in 153 languages. We operate Eurovision and Euroradio services.
To find out more about the EBU, please visit: www.ebu.ch/about
About Eurovision Sport
Eurovision Sport is a digital streaming platform that ensures sports content is available and accessible to every audience. The platform streams events live and on-demand in a free-to-watch model, complementary to coverage provided by the EBU Members. In collaboration with EBU Members, broadcasters and national athletic federations, the initiative of its digital streaming platform is to ensure that every second of every event collectively acquired has coverage. Promotion and collaboration are the key drivers to increase the platform’s audience and to generate a community around free access to sports content.
To find out more about Eurovision Sport, please visit: https://eurovisionsport.com/en
About NAGRAVISION
NAGRAVISION, the media and entertainment technology division of the Kudelski Group (SIX:KUD.S), enables content creators, providers and operators worldwide to launch, monetize and scale services at speed, offering their subscribers compelling, personalized user experiences. Its portfolio of award-winning products and services spans traditional video security, cybersecurity, cloud-based video and streaming solutions, turnkey direct-to-consumer solutions for the sports industry, and rich personalization services that drive subscriber
loyalty. For more information, visit nagra.vision or follow us on LinkedIn and X.
About THE SPORTZ GROUP
With the vision of empowering sports organisations to maximise fan affinity and commercialisation, The Sportz Group has more than two decades’ worth of operational domain expertise. With more than 700 ‘players’ on its team, the company works with customers across 40 sports worldwide. Headquartered in Singapore, with offices in London and Mumbai, Sportz Interactive proudly partners with world-renowned sporting entities and brands including the NBA, BCCI, ICC, UFC, FIBA, World Archery, Google, Amazon Prime Video and more.
Through the years, the Sportz Group has gained an immense reputation for its state-of-the-art offerings backed by live data feeds, a full-service FanXP platform that powers websites and mobile applications, fantasy games, social media innovations, content initiatives and most recently, the launch of its AI-powered video automation platform and fanalytics offerings.
For more information, please visit www.sportzinteractive.com and follow Sportz Interactive on LinkedIn.
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