Image Credit Ten Toes
The Professional Darts Corporation (PDC), the world’s premier darts organisation, has appointed Ten Toes as its lead digital agency focusing on social strategy.
This partnership marks a significant moment in the PDC’s mission to deepen its connection with darts fans across the globe, with the ambition to drive growth across social media channels and further strengthen the sport’s rapidly expanding worldwide profile.
As part of the collaboration, Ten Toes will conduct a full audit of the PDC’s digital presence before developing a comprehensive strategy to guide how the organisation engages its global fanbase across social media and beyond.
Josh Hershman, Ten Toes’ Global COO, said: “Partnering with the PDC is a hugely exciting opportunity for Ten Toes. Darts has an extraordinarily passionate and diverse global fanbase, and we see enormous potential to grow and deepen that connection through smart, strategic digital content.
“The PDC is one of the most exciting rights holders in sport right now, with a world-class product, high-profile talent, a packed events calendar and a rapidly growing international audience. We are looking forward to getting under the bonnet, identifying where the biggest opportunities lie, and building a strategy that sets the PDC up for continued digital success.”
Matt Porter, PDC Chief Executive, said: “We are delighted to welcome Ten Toes on board as our digital agency partner. Our sport continues to go from strength to strength, and ensuring our digital presence reflects that ambition is a key priority.
“At the PDC we have built up a reputation as the leading innovator in terms of staging professional darts tournaments and we’re constantly looking towards the future and improving the organisation in every area.
“Ten Toes bring a proven track record of working with some of the biggest names in sport, and we are confident they will bring the expertise, creativity and strategic rigour to help us grow our reach and engagement with fans around the world.”
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About Ten Toes
Ten Toes is a fully-committed sports marketing agency with a clear ambition – to bring talent, brands and organisations closer to their fans, and to each other.
Operating at the intersection of sport, culture, creativity and technology, we help our partners maximise the value and opportunity that sport unlocks.
We’re trusted by some of the biggest rightsholders in sport – such as FIFA, the FA, Matchroom Boxing and the RFU – to deepen their connections with fans through strategic guidance and development, actionable recommendations, data-driven insight and best-in-class creativity.
We help brands, including Nike, Meta, Visa, Expedia and Just Eat, engage the huge audience that sport commands through strategically-led ideas, acts and content – underpinned by insights and data.
And finally, we build off-pitch profiles for sporting icons like England internationals, Harry Kane and Alessia Russo, and England and British & Irish Lions Captain, Maro Itoje.
Our commitment to our clients and our team’s unique blend of experience help make Ten Toes one of the industry’s most effective and innovative sports marketing agencies.
For Ten Toes enquiries, please contact:
Josh Hershman, Global COO
+447790772429
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About The Professional Darts Corporation (PDC)
The Professional Darts Corporation (PDC) is the global leader in professional darts, operating a £25m global tour headlined by the flagship Paddy Power World Darts Championship and BetMGM Premier League. Formed in 1992, the PDC has been instrumental in transforming darts into one of the world’s fastest-growing sports, delivering record-breaking crowds, worldwide broadcast reach and a year-round calendar of elite competition. The PDC operates the PDC ProTour, international events across Europe and the wider world, and development pathways including the Development Tour, Challenge Tour and Women’s Series, supporting the next generation of professional players.
For more information, visit www.pdc.tv.