AlphaTauri


Founded

2016

Sector

Sports property

Company Size

501-1000

Location

Faenza, Italy

2024 in review: The sports business year in deals

As the curtain comes down on 2024, SportsPro takes a month-by-month look back at the deal-making highlights from the past year.

Features

24 December 2024

What were the biggest sports business deals in Q1 2024?
What were the biggest sports business deals in Q1 2024?

SportsPro's quarterly breakdown of the details behind the most valuable and consequential deals signed in the sports industry over the past three months.

Features

4 March 2024

Visa becomes AlphaTauri title partner in first new global sponsorship for 15 years

Multi-year agreement also includes partnership with main Red Bull team and F1 Academy entry.

Sponsorship

24 January 2024

Sauber sells chassis naming rights to Kick as Aramco confirmed as sole Aston Martin title sponsor

2024 FIA entry list also sees AlphaTauri listed under former name ahead of next season’s rebrand.

Sponsorship

15 December 2023

Study: F1 average team value increases 276% to US$1.88bn

Forbes' latest valuations see Ferrari (US$3.9bn) and Mercedes (US$3.8bn) ranked most valuable teams.

Sponsorship

19 July 2023

F1 CEO Domenicali reveals teams are refusing offers worth ‘almost billions’

Italian tells Beyond the Grid podcast he's against grid expansion.

Politics & Governance

15 June 2023

F1 signs multi-year Puma supply deal

Brand to produce F1 licensed apparel, footwear, and accessories.

Sponsorship

5 May 2023

Kelly Simmons to leave the FA in 2024, plus more

All the week’s movers & shakers in one place.

Politics & Governance

24 March 2023