Alfa Romeo


Founded

1970

Sector

Sports property

Company Size

201-500

Location

Hinwil, Switzerland

75 years of F1: The key commercial milestones that shaped the sport

As Formula One celebrates its 75th anniversary, BlackBook Motorsport spotlights the defining moments from the series’ history that transformed it into the mul...

Analysis

15 May 2025

Milan-Cortina 2026 signs up Stellantis as Winter Olympic auto partner

Alfa Romeo, Fiat, Lancia and Maserati sign up after Toyota vacated TOP partnership last year.

Sponsorship

12 March 2025

Sauber confirms Stake rebrand for 2024 and 2025 F1 seasons

Online casino acquires exclusive naming rights for two years ahead of Audi entry in 2026.

Sponsorship

2 January 2024

Sauber sells chassis naming rights to Kick as Aramco confirmed as sole Aston Martin title sponsor

2024 FIA entry list also sees AlphaTauri listed under former name ahead of next season’s rebrand.

Sponsorship

15 December 2023

Study: F1 average team value increases 276% to US$1.88bn

Forbes' latest valuations see Ferrari (US$3.9bn) and Mercedes (US$3.8bn) ranked most valuable teams.

Sponsorship

19 July 2023

Haas boss Günther Steiner discusses the F1 team’s MoneyGram title sponsorship

SportsPro talks to some of the key figures involved in the Haas Formula One team’s partnership with MoneyGram to hear how the deal came together, the role tea...

Analysis

26 June 2023

Haas boss Günther Steiner says team has ‘no intention’ to change name amid Alfa Romeo rumours

Any potential deal with Italian manufacturer will not supersede MoneyGram’s position as title sponsor.

Sponsorship

9 June 2023

F1 2023 commercial guide: Every team, every sponsor, all the major TV deals
F1 2023 commercial guide: Every team, every sponsor, all the major TV deals

SportsPro presents all the commercial details you need to know about Formula One ahead of its hotly anticipated return in Bahrain this weekend.

Analysis

3 March 2023