Advent International


Founded

1984

Sector

Investment

Company Size

501-1,000 employees

Location

Boston, USA

Serie A ‘sounds out’ private equity for stake in international media rights business

Apollo, Ares, CVC and Sixth Street reportedly among several potential bidders.

Media Rights

9 April 2026

The German Football League (DFL) is preparing a new attempt to sell a stake in the Bundesliga’s media rights business to private equity investors.
Bundesliga: DFL prepares new approach to bring in private equity investment

Stake worth between 6% to 9% could be sold for as much as €1bn.

Politics & Governance

15 November 2023

DFL co-CEO: ‘External investment not off the table’

Marc Lenz wants Bundesliga to secure fresh funds to drive growth.

Media Rights

16 August 2023

Bundesliga appoints Marc Lenz and Steffen Merkel as joint CEOs, plus more

All of the week’s Movers & Shakers in one place.

Movers & Shakers

9 June 2023

Bundesliga clubs reject private equity investment in media rights business

DFL’s plan fails to secure two-thirds majority vote from German soccer’s top two tiers.

Politics & Governance

25 May 2023

Serie A weighs up options ahead of next broadcast rights contracts

Italian soccer top flight wants major increase on media revenues from 2024/25.

Media Rights

7 February 2023

Report: DFL prepares to resume Bundesliga media rights stake sale talks

Organiser of German soccer’s top two tiers to renew discussions in early February.

Investment

31 January 2023

Report: Bundesliga delay selling media rights stake later into 2023

Deadline for indicative offers pushed back amid lack of club consensus.

Politics & Governance

6 December 2022