From creators and fan experiences to sponsorship, participation and media consumption, industry leaders share the trends reshaping how fans connect with footbal...

As momentum around the sporting goods segment softens, public markets are still betting on the likes of Asics, On and Amer Sports to turn growing participation ...

The expansion of the World Cup to 48 teams promises sponsors more inventory, more engaged markets and more time in the spotlight. But it also creates more noise...

Arsenal a draw for pay-TV broadcaster but report claims European soccer showpiece hit by piracy.

BT’s 5G, fibre and security services will deliver the digital backbone for the tournament. But it also reflects how international soccer is a unique marketing...

Streaming service also buys packages in Mexico, South America and Denmark as new commercial strategy continues to pay off.

Sportswear giant to support league’s marketing efforts and development by providing extra funding.