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London, UK (Wednesday May 20, 2026) – viagogo, the world’s leading global ticket marketplace, today announced the appointment of Matthew Stallknecht as Director of Motorsports Partnerships. The appointment signals viagogo’s strategic ambition to establish a major presence across global motorsports, building on its existing partnership with the BWT Alpine Formula One Team.
Formerly Head of Motorsport at Tixr, Stallknecht joins with a remit to lead viagogo’s expansion across the motorsports category, leveraging the brand’s global reach, ticketing innovation, and fan engagement capabilities to connect more fans with live racing experiences worldwide. Stallknecht previously held senior management roles with Nascar and Tipico.
Matthew Stallknecht, Director of Motorsports Partnerships at viagogo said: “I’m delighted to be joining viagogo at this moment. The business has incredible global reach and a genuine commitment to making live experiences more accessible for fans everywhere. Motorsports is a category where that ambition translates perfectly.
Coinciding with Stallknecht’s appointment and signalling the progress the world’s leading ticket technology company has made in the sector so far, it has unveiled a new multi-year partnership with WeatherTech Raceway Laguna Seca. As part of the agreement, viagogo’s North American sister brand, StubHub, has been named title sponsor of the IMSA Monterey SportsCar Championship. The 2026 event, hosted earlier this month, was rebranded as the StubHub Monterey SportsCar Championship.
The agreement underlines viagogo’s strategic expansion into motorsports, positioning the brands at the centre of one of North America’s premier sports car racing events while laying the groundwork for broader, long-term engagement across the racing landscape.
“viagogo is a globally recognised brand that understands the power of live experiences,” said Mel Harder, President and General Manager of WeatherTech Raceway Laguna Seca. “This partnership not only elevates one of our marquee events, it reflects a shared vision to grow the sport and enhance how fans connect with it. We’re proud to welcome viagogo to the team and StubHub as the title partner of the StubHub Monterey SportsCar Championship.”
viagogo entered the motorsport grid in 2025 with a multiyear partnership with Alpine F1. The company’s data for the 2026 F1 season underlines the significant and growing global appetite for live Formula 1 experiences. Fans from 129 countries have already purchased tickets on viagogo – a 12% increase in buying territories year-on-year underlining the sport’s rapidly expanding international footprint.
For more information on viagogo’s Open Distribution offering, please visit viagogo.co.uk/opendistribution.